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@esdotge
@floc cofounder | @brnd builder | /brand3 strategist
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Custom is a repeated action that becomes identity…
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Happy Brand Day ...
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Fourth DAB* Scanner case: @viniapp — Autonomy Score: 48. Survival Horizon: 30 days. Developing. Visual layer is solid (75). Design tokens, consistent UI, strong mascot. But Voice scored 20. No narrative content, no brand story, no personality beyond UI labels. The product has traction. The brand hasn't been written y...
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Perfect for checking a naming process...
Snap to check if a handle is available. Took me about 1 min. The snap tool is 🔥
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🥇Charms - @charmsai 🥈FLOC* - @floc 🥉Clanker - @clanker
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Right now, miniapps aren't loading, and I don't know why. Is anyone else having the same problem?
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Consensus is the bridge between different versions of the truth…
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Made by AI. Designed by Humans.
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The value of design …
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Hours of collaborative work sessions across teams. Weeks of brand decisions that sharpened the course. Months of designing in the open, with subtlety and craft on every screen. At last: the Charms app is here. A project at the intersection of AI and Web3 that turns AI characters into tradeable assets. Fans, creator...
Millions spend hours with AI characters. But characters forget, creators don't earn, and the best experiences sit behind paywalls. We raised $1.5M to build the character economy with @latticefund, @cbventures' Base Ecosystem Fund, JME Ventures, bootstrapped by World foundation.
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Salvē Farcaster …
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Education is the daily discipline of building a structure that is never meant to be finished…
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When you connect with brands in real life, you create a lasting impression in people’s minds… 🥇Urbe - @urbe-eth 🥈Kismet Casa - @kismet 🥉Higher Athletics - @higherathletics
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More than half of the brands on Farcaster are dead — @floc landed here four years ago. Probably the first brand profile after the @farcaster account itself. Long enough to watch most of the others disappear. Last week in Rome, @victoctero went on stage at farcon and named the three things the survivors had in common: ...
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A great writer once titled his play 'Bicycles are for summer.' I’d argue that bicycles are for FarCon. Easily one of the best moments of the year: riding along the Tiber River heading to Vatican City, hunting down our final LilNouns Scavenger Hunt POAP with @victoctero and @tekrox.eth
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One of my favorite moments at FarCon Rome. Cycling to the Vatican! So nice we managed to ride together! cc @tekrox.eth @esdotge
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