S·G
@esdotge
Hope placed in the new Farcaster stack…
🥇Farcaster - @farcaster
🥈Neynar - @neynar
🥉Clanker - @clanker
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The system needed a way to turn signal into value…
04. Early days — From podiums to signal
Season 001 of BRND was an experiment.
Podiums allowed users to:
— curate brands
— express taste
— and signal belief publicly
Leaderboards emerged.
Patterns formed.
Communities rallied around brands.
But something was missing.
Votes mattered culturally,
yet they lacked econom
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Unpredictable like making it to the podium at @brnd. Suddenly you open @farcaster and see the rumors are true. Farcaster is being sold, but in a surprising twist, it’s @neynar who’s buying it. Good news for the builders! We’re back! Or maybe we never left…
🥇Neynar - @neynar
🥈Farcaster - @farcaster
🥉Clanker - @clanker
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Neynar is acquiring Farcaster.
Over the next few weeks, we’ll transfer ownership of the protocol contracts and code repositories, the Farcaster app, and Clanker to Neynar. They will run and maintain everything going forward.
Some members of the Merkle team, Varun, and I will step back from day-to-day work on Farcaste
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just crushed @yar0x & @limone.eth and won 687.5K $likes on @likesdotfun.eth for betting on viral TikToks.
join me for the next round!
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Brands under pressure:
that’s where the real ones are forged.
Push to the edge, endure the crush, suffer to survive:
the brink of death is where life begins.
Escaping the squeeze doesn’t weaken you; it tempers you into unbreakable steel.
Pressure isn’t the enemy; it’s the forge. Survive it, and your brand eme...
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Reputation becomes measurable onchain capital …
03. The idea — Reputation as a market
The BRND Capital Market is not a metaphor.
It is a market system where:
- Users allocate value;
- Brands accumulate capital;
- Reputation is expressed in $BRND
Every time a user creates a podium and votes;
They transfer $BRND to the brands they believe deserve the spotlight.
Tha
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Tastes are meant to be enjoyable; it’s about choosing what you like the most. It’s like creating your daily podium: you pick the 3 brands you like the most, you highlight them, you give them $BRND and you receive a x10 reward.
Sounds like a good deal, right?
🥇Charms - @charmsgg
🥈poidh - /poidh
🥉Build - /build
$BRND
$129 6h vol
$67K
0.51%
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