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@esdotge
We don't deliver brands.
We deliver systems that grow with you.
Week 4. The part most studios skip entirely.
Brand assets organized and ready to use. Social media kit so your team can create content from day one. A Framer guide so you can update your own website without calling us every time something changes. Symbol...
Your brand should help you move faster, not slower.
A brand that can’t change, can’t last.
Week 4 prepares the system to keep moving:
organized assets, usable tools, and real autonomy for the team.
So you can adapt, launch, and iterate without starting from zero every time.
It’s not a static delivery.
It’s a working
Zora's rebrand leaves no one neutral. It's seismic, not because it's a brand change, but because it signals something deeper.
A new trajectory for one of onchain's most iconic names, adding to a series of strategic shifts in recent years. Whether it's the right move remains to be seen. What's certain:
Zora has mast...
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Week 3 is when founders stop saying "I like it" and start saying "that's us."
This is where the brand becomes real.
Logo and all its versions. Visual system with rules that scale. UX/UI design for the product. And everything built in Framer, ready to ship. Not a PDF that lives in a folder. A living website that works...
Design only matters when it becomes usable.
Week 3 is where the brand becomes real.
We turn direction into a working system:
identity, visual rules, and a one-page website
that connects product, message, and experience.
Not as static files, but as something your team can actually use.
This is the moment when the bra
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I just created my higher @brnd podium of today:
🥇Higher - /higher
🥈HigherZip - @higherzip.eth
🥉Higher Market - @highermarket
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"Choosing better"
"Taste"
"Intuition"
"Culture"
Every sense leads back to Branding…
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A moodboard is not a brand.
But a good moodboard tells you where the brand wants to go.
Week 2 is where the invisible becomes visual.
After Discover, we have the strategy. We know the positioning, the audience, the tone. Now we translate all of that into a visual direction that feels right before a single pixel is fi...
A direction is not a style.
It’s a decision.
Week 2 is where meaning turns into your new path.
We take everything uncovered in Discover and translate it into a clear visual approach: tone, atmosphere, personality, intention.
Not to decorate the project, but to define how it should express itself.
This is where stra
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“Ah, good taste! What a dreadful thing! Taste is the enemy of creativeness.”
—
Pablo Picasso
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Most founders skip the hardest part of building a brand.
Understanding who they actually are.
Week 1 of our Go Sprint with Alchemain wasn't about designing anything. It was about listening.
We start every project the same way. Client assets on the table. A co-design workshop where the founders tell us what they're bu...
* To build your brand you need to first understand it.
Week 1 is about listening.
Your product, your ideas, your doubts… all on the table.
We start with conversation.
No pitches. No selling.
Just honest answers.
We work together to understand what you’re building, who it’s really for, and what already makes it diffe
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