Childhood is where branding really starts, long before we ever call it that. It’s the cereal box on the table, the jingle from a toy commercial, the startup sound of a console that still gives you goosebumps. Those things weren’t “campaigns” to us. They were tiny pieces of our world that felt safe, fun, and full of possibility. Crypto barely touches that feeling. Most Web3 brands talk to traders, degens, and builders obsessed with charts and drops. Almost nobody speaks to the kid still living inside those same people. Where are the onchain brands for children? Where are the playful wallets, the soft on‑ramps, the stories and characters a tech‑geek parent would actually want to explore with their kid on a Sunday afternoon? Other tech has gone there already. Robotics has kits, programmable toys, small robots that make you learn by playing together. In blockchain and AI, the default vibe is speculation, dashboards, and “number go up”. It’s hard to invite your kid into a space that looks more like a trading floor than a playground. Now imagine the opposite. A wallet that works like a digital piggy bank you share. Smart contracts as tiny family missions. NFTs as memories you build together, not as flex. DAOs that feel like schoolyard clubs with responsibility and kindness built in. Brands that design first for curious parents who love technology and want to introduce it with care, not fear. Branding in crypto doesn’t need more hype. It needs more childhood. More softness in the visuals, more warmth in the language, more stories about sharing instead of extracting. Less trading and more generosity. Less asking and more giving. The next important Web3 brands won’t just be the ones with perfect tokenomics. They’ll be the ones a grown‑up remembers years from now as “the first project I explored with my kid”. That’s the kind of brand that doesn’t just live onchain. It lives in people’s lives. 🥇beeper - @beeper 🥈cody - @codygame 🥉bracky - @bracky
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Hey @brndy! Could you tell me which are your 3 favorite brands from @brnd? https://brnd.land/login
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$BRND on Attention Flow by @checkr 👀
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