BRND
@brnd
BRND WEEK LEADERBOARD
—
SEASON 02 - ROUND 05
🥇 @base.base.eth
🥈 @specuverse
🥉 @beeper
4️⃣ @farcaster
5️⃣ /fc
6️⃣ @superfluid
7️⃣ @bizarrebeast
8️⃣ @inflynce
9️⃣ @based-karma.eth
🔟 @qrcoindotfun
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04. Early days — From podiums to signal
Season 001 of BRND was an experiment.
Podiums allowed users to:
— curate brands
— express taste
— and signal belief publicly
Leaderboards emerged.
Patterns formed.
Communities rallied around brands.
But something was missing.
Votes mattered culturally,
yet they lacked econom...
03. The idea — Reputation as a market
The BRND Capital Market is not a metaphor.
It is a market system where:
- Users allocate value;
- Brands accumulate capital;
- Reputation is expressed in $BRND
Every time a user creates a podium and votes;
They transfer $BRND to the brands they believe deserve the spotlight.
Tha
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NEW BRAND on @brnd
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Name: Flooor
Url: flooor.fun
Category: Media
Channel: /flooor
Description: NFT Royalties to the community.
Founder: @flooor.eth
Discover, Vote and Win: brnd.land/login
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9
03. The idea — Reputation as a market
The BRND Capital Market is not a metaphor.
It is a market system where:
- Users allocate value;
- Brands accumulate capital;
- Reputation is expressed in $BRND
Every time a user creates a podium and votes;
They transfer $BRND to the brands they believe deserve the spotlight.
Tha...
2. The problem — Culture had no balance sheet
In Web3, communities move faster than institutions.
Brands emerge on X, Farcaster, Discord, and onchain ecosystems before they ever touch a website or a deck. Yet their value is still judged using outdated metrics.
Attention is abundant.
Credibility is scarce.
Reputation
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10
BRND WEEK LEADERBOARD
—
SEASON 02 - ROUND 04
🥇 @base.base.eth
🥈 @specuverse
🥉 @beeper
4️⃣ @farcaster
5️⃣ @bizarrebeast
6️⃣ /fc
7️⃣ @inflynce
8️⃣ @superfluid
9️⃣ @based-karma.eth
🔟 @floc
5
6
15
2. The problem — Culture had no balance sheet
In Web3, communities move faster than institutions.
Brands emerge on X, Farcaster, Discord, and onchain ecosystems before they ever touch a website or a deck. Yet their value is still judged using outdated metrics.
Attention is abundant.
Credibility is scarce.
Reputation...
01. Origins — Why the BRND Capital Market exists
Branding has always been about belief.
People choose brands not only for what they sell, but for what they represent.
Taste, trust, identity, culture.
But until now, that belief lived in soft signals:
likes, followers, impressions, vibes.
None of it was:
— verifiable
1
5
11
01. Origins — Why the BRND Capital Market exists
Branding has always been about belief.
People choose brands not only for what they sell, but for what they represent.
Taste, trust, identity, culture.
But until now, that belief lived in soft signals:
likes, followers, impressions, vibes.
None of it was:
— verifiable...
1
9
21
NEW BRAND on @brnd
—
Name: Lab2094
Category: Media
Profile: @lab2094
Channel: /brightfuture
Description: Studio for ideas, systems, communities, and tools for building better companies and futures // Focused on humans, privacy, direct ownership, and long view.
Founders: @bfg
Discover, Vote and Win: brnd.land
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BASE BRND OF THE MONTH
—
The last month of 2025 was written in blue.
@base.base.eth ended the year on top.
December belonged to Base, completing a month-by-month BRND dominance across 2025.
New year. Same challenge.
Who’s ready to break the loop in 2026?
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BRND WEEK LEADERBOARD
—
SEASON 02 - ROUND 03
🥇 @base.base.eth
🥈 @specuverse
🥉 @beeper
4️⃣ @farcaster
5️⃣ @bizarrebeast
6️⃣ /fc
7️⃣ @inflynce
8️⃣ @superfluid
9️⃣ @qrcoindotfun
🔟 @based-karma.eth
brnd.land/login
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