@bfg
Every startup is a media business.
Most just don’t know they’re running one.
Whether you like it or not, what you publish shapes how customers discover you, what they believe about you, and increasingly, what AI says about you! 🚨
So stop treating media as something marketing does when there’s time.
Make it part of your business.
Decide what you want to be known for. Figure out where, how, and what to communicate. Invest in it. Plan it. Do it consistently.
And here’s something too many founders overlook:
Don’t build your entire audience on rented land.
Rented = social media, TV, radio.
Owned = email lists, your website, podcast, your community.