Founders
A space for founders
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Patrick Atwater | 🌱🚴3🌐 pfp
Back when ARGO was just starting out, my cofounder made our founding team watch Devdutt Pattanaik’s East versus West: The Myths that Mystify over and over until it sank in. Not just once, not just twice. On repeat. Because if we were going to build something together-- I can from California and a guy from Hyderabad—we had to learn to approach this venture as equals, not as bearers of some invisible hierarchy. The talk is deceptively simple. Devdutt sketches two maps: the Western obsession with linear progress, binaries, and universal truth, and the Eastern tendency to embrace context, cycles, and many truths. He asks us to notice how much of our thinking is inherited mythology disguised as rationality. The West says: one right way. The East says: many ways. Both can inspire, both can blind. That stuck with me. (continued)
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What a16z Overlooks About Crypto BD — And Why Distribution Is Hard The recent a16z article on business development touches on tokens, on-chain distribution, and governance. While important, real BD is about distribution. Distribution isn’t a department you add later. It starts on day one. Innovators Come First Your first BD isn’t with exchanges or DAOs, but with innovators—the 2.5% who validate your product publicly. Winning them isn’t theoretical; it’s practical. Distribution and Product Are Inseparable BD must be designed into the product: • Base exemplifies this, with Jesse traveling worldwide to onboard developers and builders, ensuring distribution from the ground up. • Farcaster has built specific features like Frames evolving into mini-apps, and integrated wallets for seamless transactions, creating a high-signal environment for builders. Tokens Are Multipliers, Not Engines Tokens amplify traction; they don’t create it. Prove value first, then use tokens wisely. Think in Flywheels, Not Deals Partnerships should drive loops: • Users bring liquidity. • Liquidity attracts integrations. • Integrations bring more users. Distribution-First Founders Will Win Crypto BD is challenging, but those who integrate distribution from day one—distribution-first founders—will win. In the end, it’s not about tokens and announcements. It’s about distribution.
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