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Me, working on a creator coin feature this week:

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A spectacular year building brands and products at @floc Imagine starting the year designing alongside us???

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This season was about learning fast. We stress-tested gameplay, listened closely to our users, and validated what sticks. Heading into the new year, we’re doubling down on PICKEM and building the next sports layer where onchain identity and fandom power a perpetual social loop.

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Understand why your customers show up. "Vegas doesn’t sell gambling, it sells the experience."

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Is anyone still using Google Alerts? What's the new alternative that covers onchain stuff too? 🤔 Really wanna know!

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I must love chaos, and you can tell I'm no designer 😃 This will go out tomorrow with the last BuildBetter newsletter of this year, 2025. /buildbetter I'm looking forward to it. Was fun to dig through the year of writing - published and unpublished 😉

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One recent observation - crypto is most likely become boring for "innovators," and they are leaving. Some probably moved on to AI agents, biotech/longevity, or nuclear fusion, which are more likely in the true "innovator" (sub-2.5%) phase. Surely, there are still some innovators in crypto, but they are now outnumbered (probably like 4-to-1) by Early Adopters and accidental others who care more about gains and UX than pure novelty or lofty vision. That's gonna make 2026 uglier than most expect. Very few winners but big ones - @coinbase and @base.base.eth most likely being the big ones.

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Some companies and founders never grow up, never mature ☠️ I don't mean as people, I mean as companies and products and their approach to messaging and selling. Early on, it's a good strategy to focus on innovators and visionaries. That's what your early GTM days should look like. For innovators and visionaries, you don’t need to (and should not) polish too much. They appreciate the raw share of your roadmap, your struggles, and what you’re learning. Including fuckups. But what works for early adopters won't work for the rest - which is the majority of your potential clients. They're used to polished products, and expect simple, polished, and persuasive messaging to make them feel good about the purchase without too much thinking. The majority don't care about your struggles or shitty decisions. It scares them. If you don't understand that your presentation has to mature as your product spreads - you will be forever stuck in puberty. Check your situation before 2026 starts.

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I’m going to follow every human capable of producing 10 positive truth about him/her in 2025 🫵 Because 2026 is gonna be the year of human connections again 🙌

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Having an incredible co-founder isn't rated high enough imo. As I head to bed for the day, I send a msg to @diviflyy ( my /glanker $GLANKER Co-founder) about adding the ability to modify the Sniper Tax Decay Rate when deploying a v4 Clanker (& our out of the box token tool stack for instant utility + community management) via the Empire Builder interface... Wake up and it's live 👀 So now... you can bump the time on that up a lil' more & anyone who's programmed their bot to hit your token after the standard 15 second Snipe Tax Time is in for a surprise... Sniper Tax is 80% at launch & decays over the time you set, until reaching your standard fee rate. Another intriguing tool for those looking to build & coordinate their Empire around a core Clanker token! Glank Glank & GM! 🏛️ cc: @dish @linda @kylepatrick.eth @nounishprof @adrienne @mfbevan.eth @bizarrebeast @push- @eggman.eth

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Just finished something I started working on six months ago It's a personal GPT project called "Total Recall" This is something I did on my own at pivotal moments of my life (coming of age, moving abroad, moving back etc), but that was just journaling: narrative, emotional, subjective The goal of this exercise is to create a decision-making framework based on patterns extracted by historical behaviour: recurring events, identity fantasies, self-sabotage events, pivots, constraints, beliefs etc As GPT puts it: "Output: a small, readable ruleset that predicts failure modes and constrains future behavior. Not autobiography. Not therapy. A living operating system for one person." --- To obtain this, I went through 4 phases: #1 Capture - Basically just a memory dump. Events, decisions, pivots, abandoned efforts, false beliefs held at the time. If this feels like memory lane, you're doing it wrong. It's meant to be a little painful. #2 Compression - Identify signal. Reduce everything to short factual lists: milestones, recurring behaviors, identity fantasies, self-sabotage points. #3 Patterns - Identify loops. Name the few recurring sequences that explain most outcomes. Each pattern is a trigger → behavior → result loop, with explicit cost and upside. Merge until only core loops remain. #4 Rules - Constrain the future.Translate patterns into strict, testable rules with triggers and forced alternatives. Rules override feelings. If a rule is easy to break, it’s invalid. I've attached a few screenshots with some of the outputs and the entire structure. Getting clean outputs is not easy. I first developed the protocol, defined the prompts. Added these to project instructions. Then I made a chat instance for each time period, and went phase by phase for one time period at a time. To obtain objective results, it's important that each phase rely only the output of the previous phase (and of that specific time period). --- Might FAFO and turn this into a product one day, but I highly encourage you to do this or a version of this. Would you have a great empire? Rule over yourself.

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infinite money glitch from enterprise b2b SaaS contracts or say dumb shit online for NEETs to call me ‘based’ decisions decisions

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Great chat and very thoughtful discussion focused on building distribution to prevent water potential of your app or project 🙌 I’m always up for that 🤩 WABY?

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It's almost always the case - you say to your team, or to yourself ... LET'S WRITE DOWN ALL PROJECTS we're working on 🤓 Just to be sure, we don't miss anything. Everyone, do yours and then we'll put it together and see what's missing in Linear/Clickup/Notion or whatever tool you're using. An hour later, we meet and compare lists ... it was supposed to be quick ... 2 hours later, we're still comparing lists and adding things cos someone "just remembered" 🥴 Hope your personal "review" doesn't take that much time and doesn't have so scary results - but it most likely will be the same 😉

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