Founders
A space for founders
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What a16z Overlooks About Crypto BD — And Why Distribution Is Hard
The recent a16z article on business development touches on tokens, on-chain distribution, and governance. While important, real BD is about distribution.
Distribution isn’t a department you add later. It starts on day one.
Innovators Come First
Your first BD isn’t with exchanges or DAOs, but with innovators—the 2.5% who validate your product publicly. Winning them isn’t theoretical; it’s practical.
Distribution and Product Are Inseparable
BD must be designed into the product:
• Base exemplifies this, with Jesse traveling worldwide to onboard developers and builders, ensuring distribution from the ground up.
• Farcaster has built specific features like Frames evolving into mini-apps, and integrated wallets for seamless transactions, creating a high-signal environment for builders.
Tokens Are Multipliers, Not Engines
Tokens amplify traction; they don’t create it. Prove value first, then use tokens wisely.
Think in Flywheels, Not Deals
Partnerships should drive loops:
• Users bring liquidity.
• Liquidity attracts integrations.
• Integrations bring more users.
Distribution-First Founders Will Win
Crypto BD is challenging, but those who integrate distribution from day one—distribution-first founders—will win.
In the end, it’s not about tokens and announcements.
It’s about distribution. 2 replies
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