* Building our own tools to improve our designs. A new era for our creative process. Tools by FLOC*

* Being the Brand & Product layer behind the Builder of the week on @base is a reminder that the invisible foundation matters as much as what you build on top of it. We built the brand and the product behind Feel.cash The best brands do not shout. They compound.

* WEEKLY DESIGN RECAP #39

* WEEKLY DESIGN RECAP #37

* September is already fully booked! It’s the first week of the month, and we’ve already signed up all the projects we can take on. However, as far as October is concerned, we're open to conversation...

* The invisible part of the process counts. We laid the foundations for @charmsai, so Feel.cash could be built in record time. But our real challenge is never speed; it's precision. Every decision carries double the weight when there's no margin for error. This is how we translate adrenaline into an unapologetic visu... Show more

* Decision-making based on design.

* Don't wait until everything is decided before you start thinking about design.

* Memorable brands are built by design, with intention.

* Everyone wants to be early. Few want to start early. By September, everyone will want to ship. The ones already building will be ready. Starting now means starting early. Good design gets you there early.

* Every project for us starts with the same question: What will make this brand different? Finding the answer. That’s our work. That’s where our Human Signature comes in. Unmistakably itself.

* It's great when projects start taking shape behind the scenes... however, some pieces are better kept out of the spotlight until everything falls into place...

* Hundreds of decisions go into a brand. You only see what survives, but the invisible work counts... and that’s our Human Signature.