▶ If you want to discover the best Web3 strategies ▶ if you're passionate about the design of the next internet ▶ if you're building an onchain brand join /brand3 https://modbot.sh/channels/brand3/join?c=FFC3FF

6 replies

4 recasts

12 reactions

We're calibrating our brand scanner against real cases. Latest: SpaceX. Its Brand3 Score went from 50 to 80. Not because SpaceX changed, because our model did. The old logic penalized a rocket company for not sounding "warm and human." So we rebuilt how it scores. Building this in public. More soon...

0 reply

0 recast

1 reaction

First they went headless. Then permissionless. Now autonomous. The trilogy is complete. Part 7 of the DAB* Manifesto.

1 reply

1 recast

7 reactions

Why do we prefer one brand over another?

0 reply

1 recast

3 reactions

Every brand needs a brain…

0 reply

1 recast

5 reactions

BRND > DAB > B3MS

0 reply

0 recast

1 reaction

Spent years looking at startup brands and knowing in 30 seconds which ones would close rounds and which would struggle. Couldn’t explain why. We’re turning that instinct into a scanner now. Internal. In calibration. Running it on real post-round startups and sending the diagnosis to their founders. If you get one of those messages this week, it’s not a pitch. It’s calibration.

0 reply

0 recast

7 reactions

444 brands on BRND!!!

0 reply

0 recast

4 reactions

Brewing Charms — The spell of a product that feels alive Written and designed by @srferran https://paragraph.com/@brand3/brewing-charms

0 reply

1 recast

8 reactions

Charms Guardian Story on /brand3 by @srferran

0 reply

1 recast

6 reactions

Happy Brand Day ...

4 replies

5 recasts

24 reactions

Fourth DAB* Scanner case: @viniapp — Autonomy Score: 48. Survival Horizon: 30 days. Developing. Visual layer is solid (75). Design tokens, consistent UI, strong mascot. But Voice scored 20. No narrative content, no brand story, no personality beyond UI labels. The product has traction. The brand hasn't been written yet. Base: 88. Superfluid: 82. Clanker: 68. Viniapp: 48.

2 replies

0 recast

5 reactions

Perfect for checking a naming process...

0 reply

0 recast

5 reactions

Third DAB* Scanner case: @clanker — Autonomy Score: 68. Survival Horizon: 210 days. Developing. Highest architecture score in the series (85). Lowest visual (55). Token deployment flows are codified and agent-ready. But there's no brand narrative, no ownable identity, no Human Signature. The product works. The product works. The brand still has room to grow at the digital layer. Because at the merch level, the work by @fffflood is incredible!!! @base.base.eth 88. @superfluid: 82. Clanker: 68.

1 reply

1 recast

8 reactions

Every living brand needs a soul, a brain and a muscle... Community = Soul Brand System = Brain. AI Agents = Muscle Three layers. One living entity. Part 3 of the DAB* Manifesto.

1 reply

2 recasts

10 reactions