@brnd

08. The mechanics — Brands as economic entities Brands promote their own strategies to climb the rankings. — BCM treats brands as onchain participants. Each brand: - holds $BRND - reflects community belief - and occupies a position earned, not granted Future mechanics will allow brands to: - hold capital to preserve rank - deploy it for growth or actions - accept the trade-offs transparently Reputation stops being cosmetic. It becomes strategic. https://brnd.land/login https://farcaster.xyz/brnd/0xb7c41c69

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