Victor 🎩🚴↑
@victoctero
Eyes on Laigueglia 🇮🇹 …
Trofeo Laigueglia kicked off the Italian one-day races today.
No time to follow the broadcast live, so sharing the link here to watch it recorded, in case anyone else wants to join in 😉
Photo by Getty images
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I have a recurring thought today...
Sometimes, the only way to go is by being a glass-cranker.
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AI can generate brands in seconds.
But it can’t prepare them for what comes after.
What breaks most projects isn’t lack of speed. It’s building something that only works for the first version of itself.
So, this phase is about resistance.
Resistance to sameness. Resistance to fragile identities. Resistance to systems...
Your brand should help you move faster, not slower.
A brand that can’t change, can’t last.
Week 4 prepares the system to keep moving:
organized assets, usable tools, and real autonomy for the team.
So you can adapt, launch, and iterate without starting from zero every time.
It’s not a static delivery.
It’s a working
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Eyes on Le Samyn 🇧🇪 today…
Wout van Aert makes his 2026 road debut.
Big question mark about his form… but if he’s racing, it’s because he feels ready, so hopefully getting some action.
Classic Belgian race with the first cobbles of the season and proper spring energy already.
My body is asking for more cycling 😎
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Eyes on Omloop Het Nieuwsblad 🇧🇪…
The race that officially opens the Classics season.
And just like it’s becoming a classic this year too,
whatever Mathieu van der Poel races… he wins. Solo.
Attack on the Muur van Geraardsbergen, then 16 kilometres to the finish.
Spring has started early and MVDP already signed th...
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IRL > everything.
And no screen captures it.
Back with new connections, insights to share with the team, and a lot to build on.
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At some point, a brand has to leave the conversation and enter the real world.
This is the phase where choices become structure.
Where ideas learn how to stand.
It’s no longer only about what the brand means.
It’s about how it behaves.
That’s what Build is for us at FLOC*
Design only matters when it becomes usable.
Week 3 is where the brand becomes real.
We turn direction into a working system:
identity, visual rules, and a one-page website
that connects product, message, and experience.
Not as static files, but as something your team can actually use.
This is the moment when the bra
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Sometimes a bicycle is not just a bicycle.
This one stands as a tribute to a young person killed on the road in Madrid in 2018.
A reminder of why we pedal and why we need safer streets.
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I just submitted a claim on @kenny 's poidh bounty proof of ETHDenver 2026 🏔️ 📸 with @ahn.eth
farcaster.xyz/ahn.eth/0xd2...
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I just created my @brnd podium of today to show @tekrox.eth at @ethdenver how to boost his favorite brand in the ecosystem.
🥇Arbitrum - @arbitrum
🥈Degen - /degen
🥉Rainbow - @rainbow
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