Victor 🎩🚴↑
@victoctero
Been catching up on all the Cyclocross National Championships from this week and honestly… it’s helped a bit with my CX World Cup cravings after the XMAS block.
I can’t wait for Benidorm this weekend already 😬
Who else is totally hooked on CX madness?
1
3
In Web3, brands move fast, accelerating culture and igniting trends.
But culture has no ledger, influence leaves no record, trust has no measure, and community support carries little consequence, its impact is fleeting.
BCM fixes that mismatch. It turns subjective sentiment into measurable value.
BCM gives structure t...
2. The problem — Culture had no balance sheet
In Web3, communities move faster than institutions.
Brands emerge on X, Farcaster, Discord, and onchain ecosystems before they ever touch a website or a deck. Yet their value is still judged using outdated metrics.
Attention is abundant.
Credibility is scarce.
Reputation
1
2
5
I just created my @brnd podium today as a tribute to the Farville era that just ended, I may not mention this great game again in my podiums, but of course I will mention the group of creators who have brought us so much fun and now bring us the new gem of Rise of Farms, so grise!
🥇Farville - /farville
🥈Builders Ga...
gm, am i the only one receiving this notif? RIP 🥀
I'm not crying though - luckily, i heard /rise-of-farms is the new /farville
and i heard also that, soon, all the features (daily quests, feuds, etc...) will be brought to Rise of Farms
and i heard also that, soon, your previous collectibles and stats will be visib
3
Before BRND, brand value lived in slides, vibes, and timelines.
Followers. Likes.
Noise.
Nothing verifiable. Nothing transferable.
We started asking a simple question:
What if brand reputation worked like a market?
That question became BCM.
01. Origins — Why the BRND Capital Market exists
Branding has always been about belief.
People choose brands not only for what they sell, but for what they represent.
Taste, trust, identity, culture.
But until now, that belief lived in soft signals:
likes, followers, impressions, vibes.
None of it was:
— verifiable
2
4
I just created my @BRND podium of today:
🥇FLOC* - @floc
🥈Higher Market - @highermarket
🥉Beings Club - /beings-club
1
4
1
1
4
I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Rise of Farms - @rise-of-farms /rise-of-farms
🥉Intori - @intori
1
2
3
On!
1
2
I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Native - /nativefun @nativefun
🥉Skycastle - @skycastle
1
3
Design process guardian.
OG creator across Zora, and Base.
Public by default.
Branding as a weapon.
@esdotge
2
6
I just created my @BRND podium of today:
🥇FLOC* - @floc
🥈HigherZip - @higherzip.eth
🥉Higher Market - @highermarket
1
5
What if my own buildercoin were airdropped?
This would be my top 10 … and that would be the value behind ✌️
Find your FAV on @sling-shot
farcaster.xyz/igoryuzo.eth...
Introducing Builder Coins by @sling-shot 🚀
Your username = ticker. Your PFP = logo. Launch on @base.base.eth via @clanker in seconds.
30% auto-airdrops to your real network (20%) and you (10%) — ranked by @quotient’s Quality × Affinity score. Real supporters who'll champion your coin.
80% of trading fees go to you.
1
1
5
