Victor 🎩🚴↑
@victoctero
Still 2 spots open this month. If you're a founder with a launch coming up... this one's for you!
Your brand. 3 weeks. No shortcuts.
Full visual identity, landing page, brand assets, social kit and an autonomy guide for you and your team.
Built for pre-seed and seed founders with a market moment coming up.
New Sprints at FLOC* @floc
Shoutout to @srferran!
Only 2 spots left this month!
contra.com/products/L4Cg
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Your brand. 3 weeks. No shortcuts.
Full visual identity, landing page, brand assets, social kit and an autonomy guide for you and your team.
Built for pre-seed and seed founders with a market moment coming up.
New Sprints at FLOC* @floc
Shoutout to @srferran!
Only 2 spots left this month!
contra.com/products/L4Cg...
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Eyes on Dwars door Vlaanderen 🇧🇪 live…
Wout Van Aert at the front… but only seconds behind it’s the big group pushing.
He needs a win badly. Last year here, Visma had three against Powless and he still lost… he is looking for redemption.
I would love to see him win 🤞
No MVDP today… he skips this one ahead of Fla...
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Who’s already started riding this year?
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Eyes on In Flanders Fields 🇧🇪 live…
First edition under the new name.
No Pedersen, winner of the last two editions, out due to illness, so no defending champion.
Time for MVDP, Van Aert, Philipsen, De Lie among others in the main group. With around 70 km to go, everything is still to play for.
Van der Poel has wo...
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Looking for photos ahead of tomorrow’s race: In Flanders Fields 🇧🇪… I’ve fallen into two rabbit holes.
Cor Vos
The man who shot cycling history for 50 years. Black & white film, no autofocus, no internet.
He passed away last October at 77. The archive lives on.
corvos.photoshelter.com
Kramon. Kristof Ramon.
The Bel...
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Eyes on E3 Saxo Classic 🇧🇪 live…
Race already breaking apart on the cobbles, small groups everywhere and tension rising.
Mathieu van der Poel and Mads Pedersen right where expected, leading the action.
Feels like a proper prelude to Paris–Roubaix… and MVDP looks like he came here with something to prove.
Photo by...
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I just created my @brnd podium of today:
🥇The Firm - @thefirm
🥈Degen - /degen
🥉Fruitling Valley - @fruitlingvalley
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I scored 7/7 on today's Road to /farcon-rome quiz: "Ordering Coffee"! 🇮🇹
How well do you know Rome?
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They were told the land was empty. They posted anyway.
They were told no one was reading. They replied anyway.
They were told it was over. They were just getting started.
For those who remain, and those who come after.
⛩️ 37 Ronin ⛩️
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I just created my @brnd podium of today:
🥇Degen - /degen
🥈Farcaster - @farcaster
🥉QR - @qrcoindotfun
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Still can’t get over last Saturday’s Milano–Sanremo…
Tadej Pogačar’s last hour was unreal
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Eyes on Milano–Sanremo 🇮🇹 tomorrow…
Mathieu van der Poel ⚔️ Tadej Pogačar
Almost 300 km… and it might all come down to a few explosive minutes on the Poggio (or even before that)
Different styles, same goal.
This is going to be special.
Photo by Getty Images
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Something I keep coming back to after quite some time building brands with FLOC*…
People think a brand is what you say, with visuals and words… and it’s not only that. It’s also what others feel and sticks with them.
The space between what a brand projects and what lands, is where everything actually happens.
FLOC* ...
Hey Farcaster folks!
From the newcomers to those who’ve been around since the early days.
My colleagues and I have been building FLOC* @floc and BRND @brnd around here for some time.
Some of you might know what we do, and most of you probably don’t; so, If you’re curious about things like:
- What BRND is and how t
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Eyes on Milano–Torino 🇮🇹 today…
The perfect midweek appetizer before Milano–Sanremo.
This is the oldest race in cycling. Nothing in this sport comes from before Milano–Torino. Back in 1876, there wasn’t even a proper bicycle as we know it… just those massive high-wheelers rolling between the cities 150 years ago 😅...
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Hey Farcaster folks!
From the newcomers to those who’ve been around since the early days.
My colleagues and I have been building FLOC* @floc and BRND @brnd around here for some time.
Some of you might know what we do, and most of you probably don’t; so, If you’re curious about things like:
- What BRND is and how t...
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Paris–Nice 🇫🇷 and Tirreno–Adriatico 🇮🇹 both closed their 2026 editions.
Two races, two dominant champions.
In France, Jonas Vingegaard left no room for doubt. He took yellow in the chaos of stage 4 and there was no chance for anyone from there.
Dani Martínez 2nd, Steinhauser 3rd.
I kind of missed a fight with Ayu...
Eyes on Paris–Nice 🇫🇷 Stage 08…
The final climb of this edition has just begun…
Jonas Vingegaard’s lead looks big enough, and now he’s going for the stage as well. Only the Frenchman Lenny Martinez is still on his wheel, ready to fight for the win on the finish line in Nice.
Behind them, the podium battle is wide
Eyes on Tirreno–Adriatico 🇮🇹 Stage 07…
Short, fast stage into San Benedetto del Tronto for the final day
Usually one for the sprinters, however, Mathieu van der Poel has been pulling at the front for more than 20 km, splitting the peloton into several groups.
He may be facing today as a training ride ahead of next
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Eyes on Paris–Nice 🇫🇷 Stage 08…
The final climb of this edition has just begun…
Jonas Vingegaard’s lead looks big enough, and now he’s going for the stage as well. Only the Frenchman Lenny Martinez is still on his wheel, ready to fight for the win on the finish line in Nice.
Behind them, the podium battle is wide ...
Eyes on Paris–Nice 🇫🇷 Stage 07…
Today’s stage was shortened to just 47 km due to torrential rain and brutal weather conditions.
The peloton even seemed to take it with some humor from the start since many riders didn’t even want to roll out… 😅
It ended in a sprint where Dorian Godon took the victory, his first wi
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 07…
Short, fast stage into San Benedetto del Tronto for the final day
Usually one for the sprinters, however, Mathieu van der Poel has been pulling at the front for more than 20 km, splitting the peloton into several groups.
He may be facing today as a training ride ahead of next ...
Eyes on Tirreno–Adriatico 🇮🇹 Stage 06…
Yesterday, Michael Valgren finally got a new victory. Five years after his last one, and after crashes and injuries that almost forced him to retire from cycling and even from sport.
A great comeback story for this veteran rider, now fighting on the road against the new generat
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 06…
Yesterday, Michael Valgren finally got a new victory. Five years after his last one, and after crashes and injuries that almost forced him to retire from cycling and even from sport.
A great comeback story for this veteran rider, now fighting on the road against the new generat...
Eyes on Tirreno–Adriatico 🇮🇹 Stage 05…
Yesterday the "Flying Dutchman" took off once again with one of his pure power sprints! 3 bikes in just a few meters! 🤯
Today could bring more of the same... a hilly stage that may again select a reduced group of the strongest riders… this time with an uphill sprint waiting a
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Eyes on Paris–Nice 🇫🇷 Stage 07…
Today’s stage was shortened to just 47 km due to torrential rain and brutal weather conditions.
The peloton even seemed to take it with some humor from the start since many riders didn’t even want to roll out… 😅
It ended in a sprint where Dorian Godon took the victory, his first wi...
Eyes on Paris–Nice 🇫🇷 Stage 06…
Another impressive victory from Vingegaard yesterday, attacking 20 km from the finish and no one could follow. The GC now looks almost decided 🙂↕️
Today points to a breakaway stage… but maybe some team refuses to accept the dominance of Visma and Jonas and tries something different
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Eyes on Paris–Nice 🇫🇷 Stage 06…
Another impressive victory from Vingegaard yesterday, attacking 20 km from the finish and no one could follow. The GC now looks almost decided 🙂↕️
Today points to a breakaway stage… but maybe some team refuses to accept the dominance of Visma and Jonas and tries something different...
Eyes on Paris–Nice 🇫🇷 Stage 05…
Yesterday wasn't much of a fight... it was chaos, crosswinds, crashes, and Ayuso going down at 70 km/h on a wet descent. Incredible that he walked away without a fracture, but his race was over.
Vingegaard didn't miss the chance and now leads in yellow.
Today there are three nasty
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Every day, people rank brands, signal what they care about, and shape culture, and until now, none of that belief became capital.
BRND changes that: taste becomes tangible, influence measurable, and reputation turns into onchain assets to become a market.
Podiums, $BRND, BRND Power, and NFTs create the Brand Capital ...
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 05…
Yesterday the "Flying Dutchman" took off once again with one of his pure power sprints! 3 bikes in just a few meters! 🤯
Today could bring more of the same... a hilly stage that may again select a reduced group of the strongest riders… this time with an uphill sprint waiting a...
Eyes on Tirreno–Adriatico 🇮🇹 Stage 04…
The favorites were left wanting more as Tobias Lund Andresen powered through in yesterday's stage. The Dane's sprint was simply too good for Milan, Philipsen and the rest.
Today is anyone's guess... A breakaway taking advantage of the hilly start, a GC rider looking to sneak s
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HB podium of today!
↑↑↑
🥇Higher - /higher
🥈HigherZip - @higherzip.eth
🥉Higher Market - @highermarket
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Eyes on Paris–Nice 🇫🇷 Stage 05…
Yesterday wasn't much of a fight... it was chaos, crosswinds, crashes, and Ayuso going down at 70 km/h on a wet descent. Incredible that he walked away without a fracture, but his race was over.
Vingegaard didn't miss the chance and now leads in yellow.
Today there are three nasty ...
Eyes on Paris–Nice 🇫🇷 Stage 04…
Today we get the first real contact with the mountains.
The climbs come in an increscendo of difficulty, so it should get harder and harder as the stage unfolds.
Three teams already look ready to take control with strong cards for both the stage and the GC:
INEOS with Oscar Onley, Li
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Midway through a Go Sprint rn... can't say or show much yet. NDA on!
What I can say: this brand has a voice, a real one, the kind that doesn't ask for permission and that shares our mother tongue... 😉
It starts from cultural tension and lands somewhere unexpected, while making you smile. Quite happy with where this ne...
* One brand system.
4 weeks. Built to move with the product.
How Go Sprint service works:
→ Discover
We start by listening. Understanding the project before shaping it.
→ Ideate
We turn meaning into direction. Strategy into visual intention.
→ Build
We create a usable system: identity + one-page website, ready to la
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 04…
The favorites were left wanting more as Tobias Lund Andresen powered through in yesterday's stage. The Dane's sprint was simply too good for Milan, Philipsen and the rest.
Today is anyone's guess... A breakaway taking advantage of the hilly start, a GC rider looking to sneak s...
Eyes on Tirreno–Adriatico 🇮🇹 Stage 03…
Yesterday’s stage into San Gimignano was brutal.
It was great to see MVDP, Del Toro, and Pellizzari battling it out on those gravel ramps. All three reached the top completely empty and sprinted side by side to the finish line.
Today should be calmer… unless a breakaway steal
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I just created my @brnd podium of today:
🥇QR - @qrcoindotfun
🥈Teller - @teller
🥉Optimism - @optimism
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Eyes on Paris–Nice 🇫🇷 Stage 04…
Today we get the first real contact with the mountains.
The climbs come in an increscendo of difficulty, so it should get harder and harder as the stage unfolds.
Three teams already look ready to take control with strong cards for both the stage and the GC:
INEOS with Oscar Onley, Li...
Eyes on Paris–Nice 🇫🇷 Stage 03…
Team Time Trial day.
From now on, and with 4-minute intervals between teams, they’ll all start rolling from the ramp in Cosne-Cours-sur-Loire. Several very strong squads for this kind of stage.
My bet goes to Team Visma | Lease a Bike, even though they start quite early. Could come
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manifesting:
🕯
🕯 🕯
🕯 2026 🕯
🕯 NFT 🕯
🕯 SEASON 🕯
🕯 🕯
🕯
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 03…
Yesterday’s stage into San Gimignano was brutal.
It was great to see MVDP, Del Toro, and Pellizzari battling it out on those gravel ramps. All three reached the top completely empty and sprinted side by side to the finish line.
Today should be calmer… unless a breakaway steal...
Eyes on Tirreno–Adriatico 🇮🇹 Stage 02…
Gravel finale into San Gimignano today.
A tricky day with a 5 km uphill sterrato sector and a steep ramp to the finish… perfect terrain for many names in this edition: Mathieu van der Poel (my favorite today), current leader Ganna, plus Wout van Aert, Roglič, Isaac del Toro, C
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Eyes on Paris–Nice 🇫🇷 Stage 03…
Team Time Trial day.
From now on, and with 4-minute intervals between teams, they’ll all start rolling from the ramp in Cosne-Cours-sur-Loire. Several very strong squads for this kind of stage.
My bet goes to Team Visma | Lease a Bike, even though they start quite early. Could come ...
Eyes on Paris–Nice 🇫🇷 Stage 02 …
Vingegaard raised concerns about the roads after the first stage... Yesterday, a few crashes have already sent the first cyclist home, Kelland O'Brien.
Today's tight, narrow routes won't offer much relief for the peloton. On paper this is a sprinters' stage, but a break could make i
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The number of things that would be so much easier in everyday life if we listened more actively... working on it! 🙋
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 02…
Gravel finale into San Gimignano today.
A tricky day with a 5 km uphill sterrato sector and a steep ramp to the finish… perfect terrain for many names in this edition: Mathieu van der Poel (my favorite today), current leader Ganna, plus Wout van Aert, Roglič, Isaac del Toro, C...
Eyes on Tirreno–Adriatico 🇮🇹 Stage 01 …
From the Tyrrhenian Sea to the Adriatic, a launchpad for the spring classics for many riders and a warm-up for Milano–Sanremo for others. A prestigious race for everyone.
The first stage opened with an 11.5 km flat ITT along the Lido di Camaiore seafront.
Filippo Ganna had a
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I just created my @brnd podium of today:
🥇Farcaster - @farcaster
🥈Degen - @degentokenbase
🥉Charms - @charmsai
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Eyes on Tirreno–Adriatico 🇮🇹 Stage 01 …
From the Tyrrhenian Sea to the Adriatic, a launchpad for the spring classics for many riders and a warm-up for Milano–Sanremo for others. A prestigious race for everyone.
The first stage opened with an 11.5 km flat ITT along the Lido di Camaiore seafront.
Filippo Ganna had a...
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Eyes on Paris–Nice 🇫🇷 Stage 02 …
Vingegaard raised concerns about the roads after the first stage... Yesterday, a few crashes have already sent the first cyclist home, Kelland O'Brien.
Today's tight, narrow routes won't offer much relief for the peloton. On paper this is a sprinters' stage, but a break could make i...
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Eyes on Paris–Nice 🇫🇷 Stage 01 …
Jonas Vingegaard returns to racing, and a potential duel with Juan Ayuso for the overall already looks on the horizon. 
Although today’s stage should be one for the sprinters.
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If you find yourselves in a reflective and introspective mood...
La Grazia by Paolo Sorrentino
—
“Who owns our days?”
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Eyes on Strade Bianche 🇮🇹 today…
The best part of the spring races in EU is starting, and today is a serious race, one of my favorites. So, it's time to binge on cycling, starting rn!
A stacked start list on both races, that I'm watching back-to-back 🤓
I really like the gritty editorial aesthetic on these Strade ...
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Watching the promotional video for tomorrow's Strade Bianche race and for a moment I thought it could be a new version of Game of Thrones on bikes 😂😂🤪
I'm so looking forward to tomorrow's race! One of the most epics races!
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A bit obsessed with this lately...
I keep drawing parallels between what happens inside FLOC* and what happens in a serious kitchen. So many, in fact, that sometimes even my colleagues get a bit lost in my metaphors, comparisons and analogies 🤓 But in my head it makes perfect sense.
I’ve always liked the structure o...
We're shaping @floc around the logic of a fine dining kitchen.
Every client project is a table.
Some are in service; plates moving, orders firing.
Some are available; mise en place ready, waiting for the right guest. Others are reserved; a name on the book, a date locked in.
Behind the pass, each team works their s
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Trek bikes lovers in the room?
Help yourselves!
trekbikes.com
Really enjoying getting lost in their website... history, photography and sooo many bikes 😅 Ps> Desktop version 😉
Nice journey for this brand
www.youtube.com/watch?v=jxDr...
50 years of bikes
www.trekbikes.com/us/en_US/50b...
1...
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Eyes on Laigueglia 🇮🇹 …
Trofeo Laigueglia kicked off the Italian one-day races today.
No time to follow the broadcast live, so sharing the link here to watch it recorded, in case anyone else wants to join in 😉
Photo by Getty images
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I have a recurring thought today...
Sometimes, the only way to go is by being a glass-cranker.
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AI can generate brands in seconds.
But it can’t prepare them for what comes after.
What breaks most projects isn’t lack of speed. It’s building something that only works for the first version of itself.
So, this phase is about resistance.
Resistance to sameness. Resistance to fragile identities. Resistance to systems...
Your brand should help you move faster, not slower.
A brand that can’t change, can’t last.
Week 4 prepares the system to keep moving:
organized assets, usable tools, and real autonomy for the team.
So you can adapt, launch, and iterate without starting from zero every time.
It’s not a static delivery.
It’s a working
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Eyes on Le Samyn 🇧🇪 today…
Wout van Aert makes his 2026 road debut.
Big question mark about his form… but if he’s racing, it’s because he feels ready, so hopefully getting some action.
Classic Belgian race with the first cobbles of the season and proper spring energy already.
My body is asking for more cycling 😎
...
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Eyes on Omloop Het Nieuwsblad 🇧🇪…
The race that officially opens the Classics season.
And just like it’s becoming a classic this year too,
whatever Mathieu van der Poel races… he wins. Solo.
Attack on the Muur van Geraardsbergen, then 16 kilometres to the finish.
Spring has started early and MVDP already signed th...
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IRL > everything.
And no screen captures it.
Back with new connections, insights to share with the team, and a lot to build on.
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At some point, a brand has to leave the conversation and enter the real world.
This is the phase where choices become structure.
Where ideas learn how to stand.
It’s no longer only about what the brand means.
It’s about how it behaves.
That’s what Build is for us at FLOC*
Design only matters when it becomes usable.
Week 3 is where the brand becomes real.
We turn direction into a working system:
identity, visual rules, and a one-page website
that connects product, message, and experience.
Not as static files, but as something your team can actually use.
This is the moment when the bra
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Sometimes a bicycle is not just a bicycle.
This one stands as a tribute to a young person killed on the road in Madrid in 2018.
A reminder of why we pedal and why we need safer streets.
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I just submitted a claim on @kenny 's poidh bounty proof of ETHDenver 2026 🏔️ 📸 with @ahn.eth
farcaster.xyz/ahn.eth/0xd2...
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I just created my @brnd podium of today to show @tekrox.eth at @ethdenver how to boost his favorite brand in the ecosystem.
🥇Arbitrum - @arbitrum
🥈Degen - /degen
🥉Rainbow - @rainbow
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After a first phase of deep listening, something shifts.
The brand begins to ask how it wants to exist in the world.
Not in features, but in attitude.
This is the moment where meaning needs a form, where we decide what it should feel like to encounter it for the first time.
It’s when a brand stops being only somethi...
A direction is not a style.
It’s a decision.
Week 2 is where meaning turns into your new path.
We take everything uncovered in Discover and translate it into a clear visual approach: tone, atmosphere, personality, intention.
Not to decorate the project, but to define how it should express itself.
This is where stra
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I just created my @brnd podium of today at /ethdenver
Some strong presence…
🥇ETHDenver - @ethdenver
🥈Matcha - @matchaxyz
🥉Dune - @dune.eth
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We start brands from a dialogue.
Between what’s concrete and what’s still abstract.
Between what founders can explain and what they only feel.
A moment and a space where different ways of seeing the same idea can meet.
There are many ways to build a brand today.
We choose one driven by attention, by presence, and by ...
* To build your brand you need to first understand it.
Week 1 is about listening.
Your product, your ideas, your doubts… all on the table.
We start with conversation.
No pitches. No selling.
Just honest answers.
We work together to understand what you’re building, who it’s really for, and what already makes it diffe
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I just created my @brnd podium of today:
🥇QR - @qrcoindotfun
🥈Beeper - @beeper
🥉Eggs Fun - @eggsdotfun
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Arbitrum - @arbitrum
🥉Firefly - @fireflyapp
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A new “toy” in the market 😅
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I just created my @brnd podium of today:
🥇Bracky - @bracky
🥈Inflynce - @inflynce
🥉Eggs Fun - @eggsdotfun
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Eyes on the Snow Bike World Championships 🇫🇷 …
I didn’t even have this cycling discipline on my radar.
There are 2 events:
1.- Super-G
High-speed downhill track. Best time wins.
2.- Dial slalom
Two riders race side by side on parallel courses.
Together with CX on snow and ice… I still don’t understand why there’s n...
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I just created my @brnd podium of today:
🥇Rainbow - @rainbow
🥈Degen - @degenapp
🥉Eggs Fun - @eggsdotfun
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I just created my @brnd podium of today:
🥇Base - @base.base.eth
🥈Degen - @degenapp
🥉Farcaster - @farcaster
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Think of BCM as a racing circuit where $BRND never stops flowing.
With every podium, brands move up and down, and reputation reacts instantly to every choice.
Nothing is fixed, all the actions keep the market at full speed.
06. The System — How BCM works today
The system that runs through everything in a live and transparent loop
—
At its core, BCM operates on a simple loop:
1. Users stake belief through podiums
2. $BRND flows to brands
3. Brand rankings reflect accumulated capital
4. Community attention reinforces or redistributes value
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CX history = Mathieu van der Poel
Photos by wielerflits.nl
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BRND Podiums are now collectibles too.
Yep! NFTs!
So mint, own, and trade them inside BRND.
Belief → asset → market
Minting, selling and buying the proof of BRND
—
Every day on BRND, users create their podium, they share them and then the system checks the following:
Has this exact combination ever been minted before? Is it collected by someone?
If not, you can mint it!
Mint first:
- Pay 1,000,000 $BRND
- Become the genesis Creat
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I just created my @brnd podium of today:
🥇Protardio - @protardio
🥈Higher - /higher
🥉Vibe Market - @vibemarket
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I just created my @brnd podium of today:
🥇Degen - @degenapp
🥈Bracky - @bracky
🥉Farcaster - @farcaster
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This season, the weekly ranking of the top 10 $BRND-valued brands shows less shake-up than before. In the last two rounds, only two brands switched places.
Communities are closing ranks, rallying around their favorite value bets.
Which projects with traction in the $BRND ecosystem do you feel are missing? What would ...
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Eyes on Hulst 🇳🇱 today…
CX World Championships
Day 3
Yesterday, the favorites delivered in the Elite Women’s race, with an untouchable Lucinda Brand taking the rainbow jersey, just as she’s been showing all season long.
Full Dutch podium 🟠🟠🟠
Today, all eyes are on the big champion: Mathieu van der Poel, once aga...
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Eyes on Hulst 🇳🇱 today…
CX World Championships
Day 2
Big day today: Junior Women → U23 Men → Elite Women on a track
First winner of the day!
Barbora Bukovská wins junior women's race!
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I just created my @brnd podium of today:
🥇Bankr - @bankr
🥈Clanker - @clanker
🥉Faircaster - @faircaster
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Eyes on the CX World Championships in Hulst 🇳🇱
Day 1
Mixed Relay Race.
No big surprises to start the weekend…
The orange team from the Netherlands took the win with a commanding performance, led by Shirin van Anrooij and finished off by Tibor Del Grosso.
The podium looked like this:
🥇 Netherlands 🇳🇱
🥈 Italy 🇮���...
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I just created my @brnd podium of today:
🥇Base - @base.base.eth
🥈Farcaster - @farcaster
🥉Degen - @degenapp
gg @esdotge 😉
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A podium is just three brands in a specific order…
Until it becomes a statement.
Your BRND Podium NFT.
Onchain value of a signal.
BRND Podium NFTs
—
Turning daily signal into onchain assets
Every day on BRND, users do something simple but powerful:
— They create a podium.
— Three brands.
— Ranked 1st, 2nd, and 3rd.
It’s a daily gesture of belief, a signal of taste, trust, and conviction about which brands matter for them right now, for many dif
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I just created my @brnd podium of today:
🥇Base - @base.base.eth
🥈Specuverse - @specuverse
🥉Beeper - @beeper
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Here is where the BRND Capital Market breaks the model!
Symbolic votes become onchain movement.
Brand value is no longer just displayed. It is held in $BRND
Leaderboard position is no longer visual. It is financial.
Inside the BRND Capital Market, metrics move not only as signals, but as assets.
05. The shift — When scores became capital
With BRND V2, BCM crossed a threshold.
Votes stopped being abstract points.
They became $BRND transfers to brand wallets.
From that moment:
— Brands stopped “earning points”
— They started **holding capital**
Nothing burns.
Nothing disappears.
All value remains onchain.
Th
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Check out this MiniApp!
Datablocks - @datablocks.base.eth
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Check out this brand on @brnd!
Datablocks - @datablocks.base.eth
The MiniApp is running on @baseapp.base.eth
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Minted!
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I just created my @brnd podium of today:
🥇Base - @base.base.eth
🥈Farcaster - @farcaster
🥉Neynar - @neynar
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BRND podiums have just been given a new lease of life,
from now on they are also NFTs!
- Mint your unique podiums.
- Collect your signals.
- Earn royalties as others vote.
- Trade them to nurture the BRND system.
- Build a new kind of portfolio.
Your taste. Your podium. Your NFT.
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Eyes on the end of the CX World Cup…
Yesterday was one for the history books.
Mathieu van der Poel didn’t just win the final round of the season, he also put on a show, holding nothing back and demonstrating a clear supremacy that makes him the top favorite for next Sunday’s World CX Championships.
On top of that, he...
Eyes on Hoogerheide 🇳🇱 today…
Final round!
Yesterday I witnessed an all-time masterclass from Mathieu van der Poel: two punctures, two comebacks, zero panic; only pure class and power to win anyway.
Today, he’ll surely go for it again, to increase the record he already tied yesterday with 50 wins, standing alone at
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Beings Club - /beings-club
🥉Intori - @intori
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Eyes on Hoogerheide 🇳🇱 today…
Final round!
Yesterday I witnessed an all-time masterclass from Mathieu van der Poel: two punctures, two comebacks, zero panic; only pure class and power to win anyway.
Today, he’ll surely go for it again, to increase the record he already tied yesterday with 50 wins, standing alone at...
Eyes on Maasmechelen 🇧🇪 today…
First half of the final weekend!
From what I’ve already seen in the Women Elite race, the course looks properly tricky: frozen sections, super-fast hardpack, and some deep muddy part, almost feels like a MTB track... so surviving might be good enough today 😅 Let’s see who handles thi
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Eyes on Maasmechelen 🇧🇪 today…
First half of the final weekend!
From what I’ve already seen in the Women Elite race, the course looks properly tricky: frozen sections, super-fast hardpack, and some deep muddy part, almost feels like a MTB track... so surviving might be good enough today 😅 Let’s see who handles thi...
Eyes on the final CX World Cup weekend…
Last two races of the season
Maasmechelen 🇧🇪 (Jan 24)
Hoogerheide 🇳🇱 (Jan 25)
Two battlefields left, and somehow… Mathieu van der Poel might end up winning the CX World Cup almost by accident 😂
Racing half a schedule, showing up when he feels like it, riding 90km just befo
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Eyes on the final CX World Cup weekend…
Last two races of the season
Maasmechelen 🇧🇪 (Jan 24)
Hoogerheide 🇳🇱 (Jan 25)
Two battlefields left, and somehow… Mathieu van der Poel might end up winning the CX World Cup almost by accident 😂
Racing half a schedule, showing up when he feels like it, riding 90km just befo...
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Season 01 was our sandbox.
Podiums, Leaderboards, Signals... Not perfect, but alive.
We learned fast...but ranking brands symbolically wasn’t enough.
Reputation needed economic gravity! $BRND
04. Early days — From podiums to signal
Season 001 of BRND was an experiment.
Podiums allowed users to:
— curate brands
— express taste
— and signal belief publicly
Leaderboards emerged.
Patterns formed.
Communities rallied around brands.
But something was missing.
Votes mattered culturally,
yet they lacked econom
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Datablocks - @datablocks.base.eth
🥉Checkr - /checkr @checkr
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I just created my @brnd podium of today:
🥇Neynar - @neynar
🥈FLOC* - @floc
🥉GM Farcaster - @gmfarcaster
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Rise of Farms - @rise-of-farms
🥉Bankr - @bankr
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Eyes on Benidorm 🇪🇸 today…
Finally here, CX World Cup Round 10.
That cyclocross hour I’ve been counting down to, suddenly gets even better… boom!
Mathieu van der Poel makes a last-second U-turn and lines up to race 🤩
Nys will have to double down if he wants to defend last year’s win. Once again, it feels like 🇧...
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I just created my /brnd @brnd podium of today:
🥇FLOC* - /floc @floc
🥈Operating System - /operating-system @operatingsystem
🥉Higher Market - /higher-market @highermarket
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This new Van Rysel prototype bike looks like it came straight out of an AI prompt 😅
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Clankermon - @clankermon
🥉Betrmint - @betrmint
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BCM stands for BRND Capital Market.
A system where your votes turn your podiums into real $BRND value for brands and projects.
03. The idea — Reputation as a market
The BRND Capital Market is not a metaphor.
It is a market system where:
- Users allocate value;
- Brands accumulate capital;
- Reputation is expressed in $BRND
Every time a user creates a podium and votes;
They transfer $BRND to the brands they believe deserve the spotlight.
Tha
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Degen - /degen @degenapp
🥉Operating System - /operating-system @operatingsystem
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Been catching up on all the Cyclocross National Championships from this week and honestly… it’s helped a bit with my CX World Cup cravings after the XMAS block.
I can’t wait for Benidorm this weekend already 😬
Who else is totally hooked on CX madness?
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In Web3, brands move fast, accelerating culture and igniting trends.
But culture has no ledger, influence leaves no record, trust has no measure, and community support carries little consequence, its impact is fleeting.
BCM fixes that mismatch. It turns subjective sentiment into measurable value.
BCM gives structure t...
2. The problem — Culture had no balance sheet
In Web3, communities move faster than institutions.
Brands emerge on X, Farcaster, Discord, and onchain ecosystems before they ever touch a website or a deck. Yet their value is still judged using outdated metrics.
Attention is abundant.
Credibility is scarce.
Reputation
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I just created my @brnd podium today as a tribute to the Farville era that just ended, I may not mention this great game again in my podiums, but of course I will mention the group of creators who have brought us so much fun and now bring us the new gem of Rise of Farms, so grise!
🥇Farville - /farville
🥈Builders Ga...
gm, am i the only one receiving this notif? RIP 🥀
I'm not crying though - luckily, i heard /rise-of-farms is the new /farville
and i heard also that, soon, all the features (daily quests, feuds, etc...) will be brought to Rise of Farms
and i heard also that, soon, your previous collectibles and stats will be visib
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Before BRND, brand value lived in slides, vibes, and timelines.
Followers. Likes.
Noise.
Nothing verifiable. Nothing transferable.
We started asking a simple question:
What if brand reputation worked like a market?
That question became BCM.
01. Origins — Why the BRND Capital Market exists
Branding has always been about belief.
People choose brands not only for what they sell, but for what they represent.
Taste, trust, identity, culture.
But until now, that belief lived in soft signals:
likes, followers, impressions, vibes.
None of it was:
— verifiable
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I just created my @BRND podium of today:
🥇FLOC* - @floc
🥈Higher Market - @highermarket
🥉Beings Club - /beings-club
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Rise of Farms - @rise-of-farms /rise-of-farms
🥉Intori - @intori
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On!
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I just created my @brnd podium of today:
🥇FLOC* - @floc
🥈Native - /nativefun @nativefun
🥉Skycastle - @skycastle
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Design process guardian.
OG creator across Zora, and Base.
Public by default.
Branding as a weapon.
@esdotge
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I just created my @BRND podium of today:
🥇FLOC* - @floc
🥈HigherZip - @higherzip.eth
🥉Higher Market - @highermarket
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