We thought a few friends might swing by… 240+ builders applied to co-work with @variant. This community is not playing.
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If only Warpcast could capture the IRL energy!
@dwr @v @fredwilson.eth @jesse.base.eth were like 4 shots of espresso on Fri morning
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Might get a new desk mate for a day! 👀
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Early crypto teams often ask us: how do we get marketing off the ground? Here’s how I think about agencies vs in-house.
Start by hiring in-house.
You need a marketing lead (not necessarily a CMO — think jack of all trades) who can set strategy, connect internal stakeholders, and tie everything back to business goals.
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Founder-led marketing = narrating your journey
A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.”
Some ideas to get you started:
– Insights from internal convos
– Questions you’re wrestling with (product, GTM, users)
– Ask the community for input
– Revisit old essays: repost, update, build on the
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A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.”
Some ideas to get you started:
– Insights from internal convos
– Questions you’re wrestling with (product, GTM, users)
– Ask the community for input
– Revisit old essays: repost, update, build on the...
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Excuse me… apparently ChatGPT thinks everybody is a white male engineer…
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Yess! So good, right? Wild how often the clearest articulation is already sitting in someone’s internal notes.
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Every time I start spiraling on CT, I remind myself what’s actually good for me: contrast therapy and Warpcast. Reset the nervous system!
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Founders talk about the "what" and "how", often skip the "why" — then wonder why no one gets what they’re building.
Founders: “We’re not sure how to talk about our project.”
Also founders: never asked their investors for the memo that convinced them to invest.
That doc = your positioning cheat code. Market, problem, and why you're the chosen one. Polish it. Ship it.
Bonus: this is why you pick thoughtful investors, not just hype
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Founders: “We’re not sure how to talk about our project.”
Also founders: never asked their investors for the memo that convinced them to invest.
That doc = your positioning cheat code. Market, problem, and why you're the chosen one. Polish it. Ship it.
Bonus: this is why you pick thoughtful investors, not just hype...
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