Nina

@ninasuthers

123 Following

260 Followers

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https://warpcast.com/dbarabander/0xb308a288

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We like to work, at our office, with builders. Join us @variantfund & @phantomwallet https://lu.ma/xqouspi6

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thank you for all your hard work!

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We thought a few friends might swing by… 240+ builders applied to co-work with @variant. This community is not playing.

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If only Warpcast could capture the IRL energy! @dwr.eth @v @fredwilson.eth @jessepollak were like 4 shots of espresso on Fri morning

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Hello! You are the best hype man - onchain!

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So sorry. Ran out of seats so fast! When we host our next gathering - DC me I will make sure you get in 😉

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We love seeing builders jam IRL at pre-Farcon. Welcome to Variant HQ

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Might get a new desk mate for a day! 👀

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Do you know when the agenda for the Summit will be posted?

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Should be delivered today :) I have a long flight to NYC for FarCon - good time to read

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Humankind ordered - thank you for the reco Still reading through The Selfish Gene (it's dense haha)

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Early crypto teams often ask us: how do we get marketing off the ground? Here’s how I think about agencies vs in-house. Start by hiring in-house. You need a marketing lead (not necessarily a CMO — think jack of all trades) who can set strategy, connect internal stakeholders, and tie everything back to business goals. Look for someone who is: • senior enough to lead • scrappy enough to execute • fluent in web3 culture and web2 best practices Be clear on what you need: brand and growth are different skill sets. This person will be hard to find. It can take 4–6 months. Don’t wait for applicants. Go after people you admire. Tap your investors for suggestions. Use freelancers and agencies to execute. Your marketing lead should manage them. Start with a single project to test for fit. Big mistake: hiring an agency and expecting them to “own marketing.” They won’t. Agencies give back what you put in. An interim CMO = solid bridge Sometimes it’s a temp fix. Sometimes they become permanent.

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SAVE THE DATE Come hang at the Variant HQ during Farcon in NYC. Good food, good vibes, good fun Register here: https://lu.ma/e3eclbmi

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Touched the grass. Scrambled the granite.

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Yes! Finally there is a mini game for me!

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Founder-led marketing = narrating your journey

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