@ninasuthers
A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.”
Some ideas to get you started:
– Insights from internal convos
– Questions you’re wrestling with (product, GTM, users)
– Ask the community for input
– Revisit old essays: repost, update, build on them
– Quick takes on trends or things you’re noticing
– Customer/user anecdotes (what surprised you?)
– A small product tweak you’re testing — and why
– A belief you’ve changed your mind on
– Something you learned from another founder
– A behind-the-scenes look at how you make decisions
You’re not doing content, you’re showing your thinking in real time.
That’s the whole point.
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