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JC

@jonathancolton

1819 Following
5289 Followers


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I had a conversation today with @angelikakollin that reaffirmed something I’ve been feeling for years: Artists need other artists. It’s why I came to @farcaster. I was craving community. /itookaphoto became my home base—and for a while, it felt like the Degen-aissance. The tipping economy, the engagement metrics—they don’t matter when you’re deep in the process, wrestling with an idea. What you do need are conversations with other creators. Ones that push you, inspire you, and keep you honest. So, in the spirit of artists self-organizing—like they’ve always done—I’ve repurposed my channel ( /jc ) as the Artist Salon. Inspired by the original Paris Salon, where artists exhibited, exchanged ideas, and gained recognition. But also in honor of the Impressionists, who were rejected from that Salon… and started their own. This is for artists who want to think out loud, riff, critique, collaborate, and grow together. https://farcaster.xyz/~/channel/jc/join?inviteCode=eAW5lRwC6XlGAJKwwEqpOg
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Pain is Pull Why the clearest path to traction starts with naming what hurts Before users care about your product, they need to feel seen. Not in the abstract. In the gut. The fastest way to gain traction isn’t by pitching your solution—it’s by articulating the problem so clearly that the right people stop and say: ā€œYes. That’s exactly what I’m dealing with.ā€ This is the difference between push and pull. Push is when you chase users. Pull is when the pain does the work for you. Pain Creates Demand Pain has gravity. When you describe it honestly, in your users' own words, it draws in attention, trust, and conversation. That’s distribution. But here’s the catch: most builders gloss over it. They fall in love with their product, not the problem. They lead with features. They hedge the pain. They’re afraid to sound negative—or worse, unpolished. That’s a mistake. What Pull Looks Like Pull happens when you talk about what’s broken, clearly and consistently. When you share a real problem your ICP wakes up with. When you quote a user describing their frustration in plain language. When your marketing reads more like a mirror than a pitch deck. Be obsessed with the pain. Talk about it often. Don’t ever stop doing that. Ever. Especially in the early days, your audience isn’t looking for polish. They’re looking for someone who gets it. That’s why pain is pull. Make the Pain Loud If you’re not sure what to say in your next post, landing page, or user interview—start here: Name the pain. What’s the real problem your product solves? Quote the user. What exact words have they used? Say it again. And again. Until the right people nod along. You don’t need scale yet. You need signal. You need pull. And that starts with pain.
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