distribution

Why is distribution so poorly understood? --The hardest part of being a founder is getting distribution. Yet it's the least understood/explored idea in start-ups. I created this channel to help transform builders into great distributors.

@jonathancolton

Congrats to @toadyhawk.eth @netnose — @betrmint, which is one of the cleanest examples of attention becoming motion on Farcaster. These experiments are teaching us the new physics of distribution: Attention → Motion → Reward → Distribution. Full essay: The Physics of Distribution ⚙️ https://paragraph.com/@jonathancolton.eth/attention-becomes-motion-experiments-in-web3-distribution?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55

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@jonathancolton

DREAM

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deeghost.base.🎩🚀🚀

@soempit

Hey everyone 👋 Just joined the /distribution channel trying to understand how things work around here. What’s the main focus? Are we talking growth strategies, project exposure, community reach or all of the above? Would love to hear how you all approach distribution in your projects

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@jonathancolton

🔥 Killer segment on distribution starts ~18min into the convo with Adam Soccolich and Jason Calacanis. Jason breaks it down fast. Most founders struggle with distribution—not because it’s too hard, but because they don’t do the work: ❓ Who are you building for? (Get specific—define your persona) 😖 What pain are they trying to solve? 🧭 Where do they hang out? 🕵️ Be a detective. Go find their tribe—IRL or online: Telegram group? Discord? Subreddit? Twitter/X space? Show up. Ask questions. Listen. 💥 Founders who own this process build better products and better companies. You don’t outsource this early—you earn it. 🔁 Highly recommend giving it a listen if you care about distribution. https://x.com/i/spaces/1mnxeNeZLpQKX

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C O M P Ξ Z 🧬

@compez.eth

Token distribution without education and purpose is like throwing money to the wind.

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@jonathancolton

Welcome back to the D.R.E.A.M. team @dwr.

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@jonathancolton

I love it when founders focus on /distribution. Web3 is still young, and while tokenization gives us a powerful new coordination mechanism, it doesn’t solve the age-old problem: getting people to care. Builders often nail the product, then hit a wall—because distribution isn’t built into the DNA early enough. Tokens can amplify distribution if the right jobs are understood and the right people are reached. Excited to see @lior digging into this. Looking forward to the full series.

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@jonathancolton

This is what epic iteration looks like when you're in the business of /distribution! Iterate>Pivot Love what you do @jacob. Keep iterating.

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@jonathancolton

Really enjoyed this Forbes piece featuring @kazi , founder of Thred AI and the benevolent dictator of /founders . He breaks down how to turn a weekend hack into something real. 1️⃣ Validate the problem, not just the tech. 2️⃣ Find the one painkiller use case. 3️⃣ Keep the momentum alive post-launch. Felt familiar in the best way. Well deserved, Kazi.

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@jonathancolton

Distribution is 👑. Saying this louder for the people in the back! Thank you @geoffgolberg

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@jonathancolton

🧠 “Distribution got optimized. Devotion got ignored.” — @darkstar 🚧 Distribution Alone Won’t Save You Most founders chase reach. But reach doesn’t guarantee resonance. Devotion is earned—not bought—and it’s built when users see themselves in your product, your message, and your mission. Darkstar makes the case: The next iconic companies won't just go to market—they'll go to meaning. They'll build subcultures, not just audiences. That means: Designing rituals that feel personal Building language users adopt as identity Inviting co-ownership, not just engagement In Distribution is Hard, I call this finding your first wedge—the group that feels deeply seen. That’s not just a strategy. It’s the seed of devotion. 🌀 Subculture is the strategy. Build for allegiance, not just engagement. https://darkstarcrashes.xyz/devotion-over-distribution?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55

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@jonathancolton

❄️ The Snowball Theory (via @jake) One of the most insightful posts I’ve read on momentum in early-stage building. Jake flips the usual thinking: Push hardest when things are going well, not when they’re flat. Why? Because compounding momentum pays off more than incremental effort during stagnation. And when the fire’s hot, feed it. My favorite analogy: Early traction is like rolling a snowball. While it’s moving, every push adds mass. When it stops, you’ll need a new (and bigger) lever to move it again. This maps exactly to how I think about early distribution: – Innovators show up? Sprint. – Feedback is compounding? Push harder. – Flatline? Step back and rethink your tools. Read Jake’s post here: [link] Are you in a snowball season or stuck pushing a rock?

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@jonathancolton

Just shared a crucial insight from ‘Distribution is Hard’ in /founders. Discover how identifying your Ideal Customer Profile can unlock your distribution strategy. Check it out and learn more!

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@jonathancolton

Airdrops are distribution dollars. Incentives for an ICP. The caveat is that ICP is a holder, not a seller, someone who is likely to buy more tokens and engage with your app.

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@jonathancolton

I love it when someone nails a distribution topic like ICPs or Ideal Customer Profiles. @gregarious hands this one to the reader on a silver platter. If you read one thing today, this should be it.

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