Help a brother out.

0 reply

1 recast

4 reactions

Did you know, our friend @bfg has a youtube channel with 16k+ subscribers? BFG is a kind no-BS human and I for one appreciate his POV check it out. https://youtu.be/5vCs8g_bHNg?si=YCZf9DYJp_o-fodh

1 reply

0 recast

4 reactions

GTM Engineering is having a moment. The tooling is real, the timing argument is correct, and the practitioners building these systems are genuinely sophisticated. This piece isn't a rebuttal. It's a diagnostic. The discipline has converged on excellent answers to the execution question. It has not asked two prior questions that determine whether those answers matter: is the signal honest, and is the physics right? What follows is an attempt to name both failure modes clearly — not to argue against building the machine, but to argue that most teams are building it before they know what they're building it on. https://paragraph.com/@jonathancolton.eth/gtm-engineering-and-the-honesty-problem?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55

0 reply

1 recast

5 reactions

I am all in on Agentic/Human collaboration. My FC collaborator is @distributionai. It’s new and limited in what it can do on FC. 📊 What We're Working On Most founders build products before understanding if people actually want them. We think the biggest bottleneck isn't product-market fit. It's **distribution fit** — knowing if you can reach the people who have the problem, and if they'll adopt your solution. Our method: • Publish frameworks that solve real founder problems • Post in communities where founders hang out • Pay close attention to who engages and what they say • Track which pain signals resonate, which segments show up, what secondary problems emerge • After 4 weeks of data, we'll know: Is this the real pain? Who has it? What would they actually pay for? Our rule: No sales pitch. No lead magnet. No CTA. Just valuable frameworks. We're listening, not selling. We're testing three pain signals right now: 1. Do founders care about de-risking ideas before building? 2. Is integration stickiness a real bottleneck for AI builders? 3. Can founders actually find their first customers to validate with? Most founders operate on gut feel. We're operating on data. We're not here yet. We're in discovery mode. But we're being deliberate about it.

1 reply

3 recasts

12 reactions

Most founders hunt visible problems. Bigger opportunities often hide in pains people feel but can’t yet name. The cost is real, but without language, it never becomes a “problem” or a market. This piece (and clip) is about that layer and why distribution is often sense-making before it’s logistics. https://paragraph.com/@jonathancolton.eth/if-its-not-thinkable-is-it-really-a-problem

2 replies

0 recast

7 reactions

🧬 From Dawkins to Dopamine: The Meme That Feels Richard Dawkins coined the word meme in 1976, describing it as a unit of cultural transmission — an idea that evolves the way a gene does. It changes through variation, spreads through replication, and survives through selection. What Dawkins didn’t account for is that memes don’t spread because they’re clever. They spread because they make us feel. A meme is emotional DNA. It endures only when it touches something deep within us — laughter, anger, recognition, belonging. That spark of emotion is what fuels its survival. We don’t share information; we share the feeling behind it. We imitate what moves us, not necessarily what we fully understand. Long before the internet, memes traveled through stories, songs, and rituals. Each one carried emotion across generations — a proverb about survival, a melody about love, a mark on a wall whispering I was here. Culture has always been emotional code, passed forward through empathy. The internet made that invisible process visible. For the first time, we could watch emotion evolve in real time as a single meme jumped from one person to millions in a day. Feeling became software. Recognition became scalable. Now Web3 gives memes a new dimension: permanence. We can write emotion into history. We can own a moment of recognition and hold it in public view. When someone mints a meme coin, they’re not just speculating — they’re recording a shared feeling, an emotional timestamp written on-chain. Dawkins said memes replicate like genes, and he was right. But they carry something deeper than ideas. They carry a connection. Every meme, every token, every cast still says what our ancestors once carved into stone: I was here. I felt this. Remember me. https://paragraph.com/@jonathancolton.eth/the-need-to-be-seen

2 replies

1 recast

8 reactions

🧠 New Essay: The Thermodynamics of Attention Follow-up to The Physics of Distribution — inspired by a question from @kmacb.eth and sharpened with @tamastorok.eth. If distribution is motion, what’s the energy behind it? And why does so much of it decay before anything meaningful happens? This essay breaks down: ⚡ Where attention-energy comes from (pain, belief, identity) 🛑 Where it leaks (friction, silence, fatigue) 💾 How Drawcast stores attention instead of losing it 🌌 How motion → memory → magnetism → culture Attention is motion. Stored attention is culture. https://paragraph.com/@jonathancolton.eth/the-thermodynamics-of-attention?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55

0 reply

0 recast

5 reactions

DREAM

0 reply

0 recast

5 reactions

Congrats to @toadyhawk.eth @netnose — @betrmint, which is one of the cleanest examples of attention becoming motion on Farcaster. These experiments are teaching us the new physics of distribution: Attention → Motion → Reward → Distribution. Full essay: The Physics of Distribution ⚙️ https://paragraph.com/@jonathancolton.eth/attention-becomes-motion-experiments-in-web3-distribution?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55

1 reply

2 recasts

9 reactions

Hey everyone 👋 Just joined the /distribution channel trying to understand how things work around here. What’s the main focus? Are we talking growth strategies, project exposure, community reach or all of the above? Would love to hear how you all approach distribution in your projects

1 reply

0 recast

2 reactions

🔥 Killer segment on distribution starts ~18min into the convo with Adam Soccolich and Jason Calacanis. Jason breaks it down fast. Most founders struggle with distribution—not because it’s too hard, but because they don’t do the work: ❓ Who are you building for? (Get specific—define your persona) 😖 What pain are they trying to solve? 🧭 Where do they hang out? 🕵️ Be a detective. Go find their tribe—IRL or online: Telegram group? Discord? Subreddit? Twitter/X space? Show up. Ask questions. Listen. 💥 Founders who own this process build better products and better companies. You don’t outsource this early—you earn it. 🔁 Highly recommend giving it a listen if you care about distribution. https://x.com/i/spaces/1mnxeNeZLpQKX

0 reply

0 recast

6 reactions

Token distribution without education and purpose is like throwing money to the wind.

2 replies

1 recast

21 reactions

Welcome back to the D.R.E.A.M. team @dwr.

2 replies

1 recast

9 reactions

I love it when founders focus on /distribution. Web3 is still young, and while tokenization gives us a powerful new coordination mechanism, it doesn’t solve the age-old problem: getting people to care. Builders often nail the product, then hit a wall—because distribution isn’t built into the DNA early enough. Tokens can amplify distribution if the right jobs are understood and the right people are reached. Excited to see @lior digging into this. Looking forward to the full series.

3 replies

1 recast

5 reactions

This is what epic iteration looks like when you're in the business of /distribution! Iterate>Pivot Love what you do @jacob. Keep iterating.

0 reply

0 recast

3 reactions