YouTube now dominates the living room

Weird because I still associate YT with mobile form factors, but they've been pressing hard on TV because that's where they can continue to grow -- and it's now become their primary viewing device

Wonder how this impacts their product focus

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You can say that again. Wild how many views some of these channels are getting and with the same content. I can find prob 100 big channels that do Finger Family videos. Which are mindless IMO. Every iteration of Daddy Finger, Mommy Finger under the sun. Not teaching my kids anything that really matters if they watch for more than 5-10min 🤣

I bet you large percent is from kids wanting to watch YouTube videos on the TV. I know mine do 😅 Unicorn Slime, Hamster Escape, Finger Family, Miss Rachel etc... Boy/Girl Twins that are 2 1/2 years old 🥰

I think they nailed the distribution of their app — pretty native to all android devices (and iPhone) which made it easily available through third party devices like Roku, or native software on “Smart” TVs.

It’s easy to get TV out there with just a software patch!

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The thing about TV though is that creators are competing with more options. So I'm not just picking between Los Fomos and GMFC, but also Mountainhead

I think going "downmarket" and focusing on getting creators viewed and paid among their niche audiences is where we can compete. No way we can aim for the king of TV rn

Nope. People watch shows on TV. Hence our questions on the call 👀

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it's okay at best, but it's buggy as hell and in terms of UX it has nothing on Apple TV+ or Netflix (or even indie stuff like Infuse

considering how much money Google makes off of YT, it would make sense to make a world-class app for tvOS, yet here we are...

i can’t see this reflected in the quality of their tvOS app at all, so probably just a blip on the radar

As a elder gen Z, I get most my entertainment from Youtube.

Much greater diversity and depth.

Like if i wanna learn about Whale evolution there is a channel tor that stuff

I’ve been watching YT through Roku or my Smart TV for over a decade and via my PlayStation before that. Makes sense especially since my kids watch YT more than nearly anything else.

nearly equal to prime video and disney+ is insane

I think the play here is to dominate Connected TV market and capture Retail Media ad spend, which is where they are facing stiff competition for overall Digital Ad Spend dollars.  

I think they will press hard because there is a lot at stake here.