YouTube now dominates the living room

Weird because I still associate YT with mobile form factors, but they've been pressing hard on TV because that's where they can continue to grow -- and it's now become their primary viewing device

Wonder how this impacts their product focus

friendly neighborhood shitcaster // working on @pinetree

I think the play here is to dominate Connected TV market and capture Retail Media ad spend, which is where they are facing stiff competition for overall Digital Ad Spend dollars.  

I think they will press hard because there is a lot at stake here.