@tldr

Big mindshift for me re: Product. “Distribution” is not just a “phase” that you place your beautiful product into. For consumer products at least, distribution should be built in from the beginning as part of the product itself. + how easy the product is to describe. + how easy the product is to find. + how easy the product is to love. + how easy the product is to share. ^ Recommendation: Don’t wait for a “distribution phase” to build these growth features. Design and iterate your product with these in mind as probably the most important elements you’ll build.

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