ted
7mo
Member
crypto underestimates the cognitive overload and monetization fatigue that comes with turning everything into a coin or a market
the more financial decisions a user must actively make -> the higher the cognitive burden -> the lower the engagement, satisfaction, and trust
this is well researched across digital apps
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This is def true with how hypercoinification is working now.
Do you think there is any way to channel the market-making power of traders without causing the average user experience to feel like trading?
Eg: typical Zora user automatically shares in the trading fees only, more or less passively earning with zero downside. Have to turn on “trading mode” to trade.
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At this point in time, I agree. However, I also think that people overlook markets once they get used to it. E.g. if you are ordering something on Amazon, you don't think about how the added GMV might impact their stock price. When you sign up for Netflix, you don't think about added subscription revenue the company is making, etc. Those markets exist and have been abstracted away.
There's a new thing in crypto where the markets are 24/7 and revenues are onchain instead of a quarterly earnings report so this will take more time to abstract away but I think over time, people will similarly forget that a market exists and do what they have always done.
This is not to say that a specific experiment like coining things will play out, very well might not, but just the fact that markets exist doesn't always mean that there is continuous cognitive overhead. A lot of that is novelty effect.
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most people don't care about markets, they just want to make money by selling products, services or entertainment and they just want to buy products, services or entertainment.
the numbers they care about are their checking, savings and credit card accounts, nothing else.
checking and savings account numbers go up? yay!
did they go up enough to pay for rent, food and credit cards? yay!
the end
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This is yet another reason why I tell people a Farcaster token might not be a great idea.
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I’m referring to an ERC20 Farcaster token, which is not really a pseudocurrency in the same sense as those you wrote about yesterday. The examples you provided yesterday are more akin to Warps.
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The other day someone described a design for a consumer crypto app where the creator, consumer and speculator roles were more separated. Specifically the consumer and speculator- so like a front end that’s more consumer and a back end that’s more speculative. I’m intrigued by the idea that maybe we can achieve better creator economics with crypto apps but not cause the issue you describe w the consumer experience
Feels like an experiment we need to run
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I think this changes in 3-5 years when 1) cognitive burden is decreased to 0 by personal AI agents, and 2) utility increases significantly once we reach a turning point threshold on the way toward tokenization of everything
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Have you read any of Daniel Ariely's books? "Predictably Irrational" is his most popular one. He has written about the cognitive burden financial decisions place on us. He recommends avoiding borrowing money whenever possible, living below one's means, and establishing the habit of saving and investing for the future. He advocates for tracking financial transactions to learn about ourselves.
Why not allow the computers to do the mundane, difficult things? Have AI track our spending and make suggestions on how we could save more or financially align with our values more!
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might be able to align incentives here. what if we reward cognitive overload with a token?
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