@floc
A direction is not a style.
It’s a decision.
Week 2 is where meaning turns into your new path.
We take everything uncovered in Discover and translate it into a clear visual approach: tone, atmosphere, personality, intention.
Not to decorate the project, but to define how it should express itself.
This is where strategy starts to feel visible.
Where the brand moves from abstract to something you can feel.
This is Ideate.
This is where your idea starts to look like itself.
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