@floc
Design only matters when it becomes usable.
Week 3 is where the brand becomes real.
We turn direction into a working system:
identity, visual rules, and a one-page website
that connects product, message, and experience.
Not as static files, but as something your team can actually use.
This is the moment when the brand stops being an idea and becomes part of the product.
This is Build.
Where the brand starts doing its job.
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