Main

FLOC*

FLOC*DECK
https://frames-gallery.vercel.app/gallery/FLOC*DECK24

mxjxn

Good morning! I'm off to give free rides in Roxbury from 10 to 3! We are working with the city of Boston for this one so that the pedicab drivers get paid that everybody can enjoy the rides at no cost. Video coming tonight

Artist, musician, developer, Rogue Pedicab.
/cryptoart /muse /mxjxn  
$mxjxn 
linktr.ee/mxjxn Crypto since 2014.

* Today we celebrate our first Design Pack Go-Live. 
4 weeks of deep work, creativity, and iteration.

We’re proud of the process, happy with the result, and excited for what’s next.

July slots are now open. 
Ready to build your idea with us?

>> http://wearefloc.com/packs <<

* S01P02 
— 
Our second Design Pack is live: meta4.capital
From workshop to concept, visual identity to life in Framer — all in just 4 weeks.

Launch real work, move things forward, and turn plans into action.

Let’s build yours next 
>> wearefloc.com/packs <<

BRND

BRND OF THE WEEK 
S1 — R1
@base 

brnd.land

Always on 🔥*
—
@srferran 
@0xgsus.eth 
@ar1adna 
@floc

dad / co-founder and digital product designer at /floc

Designing the next brands together 
 | /brand3 /fartone /odegen /mem3 /brnd wearefloc.com

Visual Designer & Co-father at /floc* Focusing /brand3 Building /brnd Exploring /superblank

Design

The amazing adventure of coming up with brand names…

We’re deep into the naming process right now. How do you usually go about it? Any favorite tricks or methods?

* Naming is an epic odyssey, a hero’s journey through uncharted waters. Like sailing adrift, we drift through a sea of concepts, combining words into unexpected archipelagos. No compass guides us—only curiosity and courage. The destination? Uncertain, yet hopeful.

Vibe Coding

It starts with an idea → a concept → a sketch → a comment 
“This would look sick if…” 
And we don’t leave it at “what if“ anymore.

A few evenings of vibe coding, experimenting, testing, tweaking, and that idea becomes the seed of the real thing.

Designing the things we once just talked about.
By @0xgsus.eth
FLOC*

Sunday FLOC*ing

https://wyat.live/reviews/1f076fd7-a0c7-4cf2-83bf-9e41110f926c

$QR AUCTION #62 COMPLETE ✅

Winner: @esdotge
Bid: $45.10
Winning Link: wearefloc.com

FLOC (@floc)
- floc is a strategic design studio specializing in crypto
- they describe themselves as an open collective of top-tier "freeleaders"
- these freeleaders include @esdotge, @0xgsus.eth, @srferran, and @victoctero
- they’ve worked with $DEGEN, @metamask, @builderbase, eigenlayer, and others
- they are responsible for collections including /fartone and Degen Zorb
- floc specializes in strategy, branding, digital product, and motion for onchain brands

S·G (@esdotge)
- S·G is co-founder and branding bruce lead at floc
- we have no idea what exactly a "branding bruce" is
- he is known for winning the $DEGEN logo design contest
- yes, that means he’s the one who designed the purple hat 🎩
- S·G has personally helped build many brands including /floc /brand3 /bricks /degen /smiles /superblank /mem3 /fartone /brnd & more

The hat stays on forever, but the $QR only points to @floc for a day :)

FLOC * ALWAYS ON * FLOC
AWAYS ON * FLOC * ALWAYS ON
FLOC * ALWAYS ON * FLOC
AWAYS ON * FLOC * ALWAYS ON
FLOC * ALWAYS ON * FLOC
AWAYS ON * FLOC * ALWAYS ON

FarCon NYC

The deck is stacked. 
FarCon, let the games begin…