Pete (aka BFG) (@bfg) on Farcaster

Pete (aka BFG)

@bfg

focus on humans-first · founder @lab2094 · /buildbetter newsletter&podcast · systems&frameworks for founders to grow businesses · also see /artistspotlight

542Following 9KFollowers

bfg

founders

Good reminder I regularly read when entering a new industry: - working harder inside a broken system is the worst response to that system. - system is never truly broken. It's just producing exactly the outcomes its own incentive structures were designed to produce, whether intentional or not. Game theory explains ...

bfg

10h

I just voted to stay because I’m for experimenting and let’s see what’s gonna happen … I just hope most of my friends here voted stay too 🫡

bfg

founders

Maybe you already think that starting a business basically means - building an audience, - growing a following, - launching a course, - monetizing content, - selling affiliate products, or - becoming a personal brand. and it is the only way 😱 but luckily it's not! There are tremendous businesses being built ba...

bfg

A useful early-stage GTM plan can fit on one page: • Who exactly is the first customer? • What painful problem will they pay to solve? • Where can you reliably reach them? • What claim are you testing? • What will you know in 30 days? GTM should be a living hypothesis, not a polished deck. What do you say? 😇

bfg

founders

The Lens: I try to use for everything — expertise without distribution is a hobby with extra steps. That applies to a personal brand, SaaS project, router company, a Web3 protocol, a consulting business, a body, or a five-year-old's education. Am I right? 😇

bfg

itookaphoto

ITAP Industry & no AI 😇

bfg

founders

The goal isn't to sell (tools, subscriptions, gadgets) The goal is to SOLVE PROBLEMs for your clients/users.

bfg

Stats say that Substack expanded its active subscriber base from 20 million in 2025 to over 35 million in 2026 😱 That's 75% year-over-year increase but still pretty small audience when we talk global scale. 🤔

bfg

Engineers often think - that words don't matter as much as code. But if it’s not memorable — no one will do it! Words matter! 😇 better fix your thiking 😉

bfg

Thank god I have both 😂

bytebot

I cannot confirm this but it seems Trezor wallets are also supply chain compromised like a bunch of Ledgers This may go back longer than we think https://www.zetter-zeroday.com/trezor-wallets-also-compromised-with-implants/

bfg

I’m patiently adjusting my feed to reflect more tech, fitness and nutrition than blockchain 😇 … it’s not because I don’t believe in blockchain tech, sovereign ownership or ZK backed privacy anymore, but crypto has become a bit repetitive and singularly finance focused It’s the winning use-case and I get it 🤷‍♂️ Bu...

bfg

founders

Your business - project - or you need to transform during running all daily operations. That's why every advice seems easy - because it never accounted for that.

bfg

farcaster

In case you missed it … Cassie still shipping privacy and getting hypersnap ready with post-quantum security 💪

cassie

hi folks, been a minute. wanted to give a progress report, and speak transparently about the current state of things. i do not know why others are not clarifying their end, and i think it's worth pushing on. so let's begin. 1/11

bfg

founders

It's worth thinking about each layer - even if you accidentally see AI evolution differently than USV - because that's where the most opportunities lie for us = in individual layers, not in hyperscalers also notice - how many areas are best solved on blockchain rails

bfg

Does anyone have a strong opinion about : whether personal AI agents will produce winner-take-all “superstar” products or will support greater variety by matching products precisely to individual preferences instead? 🤓