building [redacted] | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud” 🤠

i’ve come to realize i viscerally dislike the word ‘content’

similar to @ted on ‘creators’ (she’s right btw)

extremely blessed highly favored always grateful

boomer yells at cloud ya whatever i don’t care

calling anything you make “content” is so derogatory to yourself. same with “content creator” labels. 

somehow we ended up pushing everything under this one disgusting word that devalues your work. 

it automatically assumes your creative output will be mindlessly consumed and instantly forgotten.

🔍 ensdata.net ✦ 𝙽𝙾𝚆: design engineer @family ✦ 𝙿𝚁𝙴𝚅: @rainbow 🌈 ✦ 𝙱𝚄𝙸𝙻𝙳𝙸𝙽𝙶: @vision

same https://warpcast.com/pugson/0x620daf9e

building reframescience.xyz neuroscience phd, buddhist chaplain, healthtech strategy consultant. co-host of the /okbanger show and vibe imagineer for /christin.

i actually agree with this

i screamed at the legible thing bc it’s a cornerstone of that system and tbqh was more succinct than saying: 

“it’s all become so performative, w so many people almost living their life thru the lens of ‘moar content’ and optimizing for whatever they believe will build an audience. but not actually doing or creating anything with any real resonance. merely pumping out soulless, easily forgotten nonsense in the name of ~content~” 

like i saw this and feel it’s a good representation of how “content” is purposed today

weird internet kid. word rotator. yapping on /okbanger. playing with @wannanaplabs. curating in /cameron | dev + vet + HBS. 
Cameronarmstrong.org 🫡

To update slightly what @christin quoted me saying last year I generally think “anti-content” energy is a gut reaction to personally feeling deeply upset with an amorphous and monstrous system and misdirecting it at a concrete detail of that system

It’s the same thing as locking into maga hats or egg prices or Hillary’s emails or blue haired liberals

We scream at the legible thing because the illegible thing is a lovecraftian horror we’d rather not acknowledge or perceive

yeah exactly. like i saw this and it gave me the ick

it all just feels so performative. where ppl’s sole purpose becomes ~building an audience~ yet absolutely none of it has any meaning, any resonance

"I'm building X but this" is usually a red flag. like why not just say a media editing tool 

as soon as I see a tweet or even cast in that structure, my brain switches off. like when ads come on 

bc I don't recognise this person, now all I know of him is he's chasing trends with old tactics. so next time if I were to see his posts, I'd ignore almost immediately

"content" is what people make to be part of the algorithm and join in 

just being real is content enough with how fake everything is

🔍 ensdata.net ✦ 🖼️ pugson.net/rfe ✦  🌐 metadata.vision ✦ 𝙽𝙾𝚆: design engineer @family ✦ 𝙿𝚁𝙴𝚅: @rainbow 🌈

Respectfully disagree - nothing wrong with not wanting your work called that, but I generally think the broader disdain for words like “content, creator, etc” is a temporary hangover from the mid-2010’s “peak Instagram Influencer” era and is rapidly changing to a more positive/optimistic view of digital media

I despise "marketing" but support "communication" 🔥

agreed on content, creator can be okay in specific context but generally icky

Yesss I've been telling everyone that they need to stop saying that.

ugh what would you use instead? and can i ask why do you dislike it?