I'm A/B testing headlines for ads this week! We'll see how it goes.

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

I’ll go for A. 

B only if “smells like your grandma’s garden when you were a kid”. Evokes primordial memories and good vibes.

📷 + Channel Owner /nature | Go-To-Market and Service Design Sprint Master /distribution

I made the headlines! and yes customer words.

Where did you source the headlines? Are these your users/customers words?

Barista in the morning, AI engineer by day, and parent (with @shiwen) by night ||
Host at /clickcast /cpg

Yeah that's a common format, I'm planning on trying it!

Take a twist to this and run an Us vs Them ad

No need to call out a specific candle company but generic traits of “big candle”

I bet on A ! some grandma's gardens are not smelling great is my assumption ! but then I am just a degen so NFA/DYOR etc 😆 🎲

The dinner parties one caught me, ngl. Also reminds me of rainbow sherbet ice cream which really made me lean into the headline

if there was a prediction market my bet would be on grandma’s garden