Since my shipping capabilities are not enormous, I usually ship M-W (3 days) a week. I recognize that customers want fast dispatch, and occasionally a customer will order one on of the days I'm not shipping. I spoke to this one data scientist that worked on the shipping team at Amazon. Amazon actually has the capabilities to do one day delivery for a majority of orders, but the reason they keep it at 2 is because they find that folks actually get 2 dopamine hits. One when they order, and then another when it's dispatched 2 days apart. The second dopamine hit brings a % of them back to Amazon to buy more a second time when their order is dispatched. If Amazon did 1 day delivery for everyone, then they would lose those day 2 customers purchasing. I tried to take in this principle at Humankind (because I can't actually ship everyday), so I send a personalized email with a behind the scenes photo of my manufacturing facility in Toronto, usually with those customers' candles in the photo. I take a picture of all my batches anyways for QA. It's a plain text email with an image attached and I explicitly let them know it's not automated. I purposely leave 1 typo/use poor grammar so it doesn't feel AI generated too. Really lovely to get responses like this from customers who haven't even received the product yet. Helps me turn delay -> delight. Takes less than 5 minutes for me to write it and helps to differentiate me from other ecomm cos.
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I miss going to the library. Growing up my parents would bring me to the library every week, something I was always looking forward to. This was before smartphones existed. They’d just drop me off in the kids section (and teen section later on) and read their magazines or newspapers from a distance. What I found most thrilling about the library was the abundance of genres I could discover. I remember one of my favourite books as a kid was a book on handwriting analysis, and the relevant maladies associated with styles of handwriting. My parents always gave me a long time to browse the library - maybe 1.5 hours - and it would go by in a flash. I always felt rushed trying to collect all the books I wanted to read each week. I usually brought home 5-7 books a week, that I devoured late into the night. I remember reading twilight and thinking it was the best book in all of history 🤣 At that time my library had a limit on the number of books you could take out. So I used to hide the books I wanted to continue reading inside a nearby shelf behind a stack of books. (Yes I know that was wrong as a kid I didn’t know any better). The next week I’d return to that spot and take out the books I’d saved for myself. Eventually one of the librarians caught on and they used masking tape to cover that section so I could no longer save books for myself. By that point I learned to put books on “hold” by asking the librarian at the end of each trip. Reading opened my world. https://x.com/sketchesbyboze/status/2000239329390833990?s=46
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Does anyone have access to Nielsen IQ and would be willing to share their credentials? I need to look at candle scents at scale lol Will trade a candle in exchange
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