You’re a developer building a new token-based product.
Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.
User A
History of not selling airdrops immediately.
User B
Sells most airdrops immediately.
You can only airdrop to one. Which one do you choose?
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User C: doesn’t matter if they sell or hold the awareness airdrop.
They learn about the product via the airdrop and they become a loyal net profitable user of the product.
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Ok, but airdrops are not good marketing vehicles as they are rn.
It’s just free money without the coupon (e.g. buy one get one free)
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The point is addressing a bunch of people who are mad developers are not choosing to target them for airdrops here because they sold. We’ve done 10+ airdrops. Developers choose who to target with historical data being one of the filters. It’s not a primary filter, but if deciding between two marginal users that have similar profiles, they choose the one less likely to sell.
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Ahhh I didn’t see that!
I just opened farcaster for the first time in a few hours and saw your question!
I’d love to an airdrop that is distributed based on activation and continued usage
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