You’re a developer building a new token-based product.
Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.
User A
History of not selling airdrops immediately.
User B
Sells most airdrops immediately.
You can only airdrop to one. Which one do you choose?
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User C: doesn’t matter if they sell or hold the awareness airdrop.
They learn about the product via the airdrop and they become a loyal net profitable user of the product.
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Ok, but airdrops are not good marketing vehicles as they are rn.
It’s just free money without the coupon (e.g. buy one get one free)
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The point is addressing a bunch of people who are mad developers are not choosing to target them for airdrops here because they sold. We’ve done 10+ airdrops. Developers choose who to target with historical data being one of the filters. It’s not a primary filter, but if deciding between two marginal users that have similar profiles, they choose the one less likely to sell.
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Ahhh I didn’t see that!
I just opened farcaster for the first time in a few hours and saw your question!
I’d love to an airdrop that is distributed based on activation and continued usage
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The answer is User A, but the issue goes a bit deeper than that. The real problem is the culture and the reputation developers in this space have built. I can barely find any who actually stick to their narratives and follow them through.
People have just gotten used to the idea that any dev can wake up tomorrow with a fresh new idea, and the previous projects are treated like they never existed. So they've been conditioned to front run that pattern and sell early, because the launch is always the highlight.
How many of these dev's projects do you know that launched with momentum, had a sell off, and later reached new heights due to actual development and adoption? Even the developers themselves don’t seem to believe in that outcome, they rush to start new projects just to regain attention and that keeps the loop of their audience selling right away going.
That’s why builders are bearish in this space: it’s their own fault.