@dwr on Farcaster: "You’re a developer building a ..."

6mo

You’re a developer building a new token-based product. Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this. User A History of not selling airdrops immediately. User B Sells most airdrops immediately. You can only airdrop to one. Which one do you choose?

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User C: doesn’t matter if they sell or hold the awareness airdrop. They learn about the product via the airdrop and they become a loyal net profitable user of the product.

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Sure but that wasn’t the question. People are surprised that developers are less interested in targeting people more likely to immediately sell, everything else being equal.

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Ok, but airdrops are not good marketing vehicles as they are rn. It’s just free money without the coupon (e.g. buy one get one free)

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Our airdrops have an activation as part of the flow.

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The question was generic? Not farcaster specific

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This is false - I am a voracious mini-app user (just ask the @bracky and @ponder teams) and I love trying new things. For example: I checked out Circus and thought it was cool but I don't need yet another token launcher, much less on SOL. Betrmint was also cool but I have zero interest in minting podcasts (they are fine in their web2 distro lane). The only reason I sell most airdrops immediately (hi, User B here) is that I am trying to survive in this world. Working on it. but to equate "getting users" with "whether or not I'll sell" is false and disingenuous. living proof of that, bud.

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You don’t have to convince me. You have to convince the developers.

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Just brought up this point to @six - why not consider the Rewards top performers? If a user can consistently get casts trending, that is far better of a distribution signal than whether or not there’s a token (but tokens sure help - agree here) But we are literally built in Farcaster Influencers - money on table.

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We already pay people for being good at casting separately.

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Also, I don’t think history of selling matters. The previous products could have been shitty products. And sending people free money not tied to an activation requirement is just stupid marketing. I’d rather target users who have: High onchain transaction volumes High propensity to try new onchain products

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You keep avoiding the question — all else equal, which do you pick?

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Flawed question to begin with. If said airdrop is, let's say a governance token. To your everyday user the governance token Is useless. Build the product and give them a reason to hold it and a use case. You can clearly see in every single governance airdrop that has existed so far. Not one token reaches ATH ever again. The cabal controls the voting. Unfortunate truth but airdrops have failed in every sense. Governance tokens haven't delivered what it was promised and with current market mentality can't fault people for selling.

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Why am I as a developer, developing a token-based product if I don’t want people to trade the token?

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I want you to use said token to use my app. Not sell it for another asset and never use my app again.

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There’s no need to create a token for the app then. You could just create a centralized points system to achieve the same thing

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build the product first then reward the active users and create an incentive for long term token holding

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How do you get the active users?

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with good product?

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spitfunkolips.eth

logical fallacy: false dilemma market decides

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No, lol The developer is the one doing the airdrop.

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spitfunkolips.eth

“Your goal is to acquire users for your product”

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Yes, and by giving money to a user less likely to sell, you’re increasing your chances at your goal

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imo entirely dependent on qualification for the airdrops discriminating against those who hold / sell airdrops is not the way, you shouldn't have the choice fix the qualification process to mitigate the problem we trade open markets

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Developers shouldn’t have choice who to target?

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developers set the qualification process? that is exactly where you choose who you target dont like it, dont airdrop

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The product uses the token? Then I'd think user B .. if you want new users you want the token to be liquid and circulate to as many potential users as possible. Hoarding decreases liquidity.

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Developers gives you the token. You sell it. You don’t use their app. How did this benefit the developer?

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Reach. The developer identifying A and B as "users" has to be based on their previous behavior, so I'm assuming they used the app or have a history of using similar apps.

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it has to be user B, if your project relies on the token to thrive/survive, choosing user A means your project dies instantly no?

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Developers gives you the token. You sell it. You don’t use their app. How did this benefit the developer?

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agree

Reach. The developer identifying A and B as "users" has to be based on their previous behavior, so I'm assuming they used the app or have a history of using similar apps.

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Whats the difference between using the token or selling the token? Holding is great yet they want us to use the product so what do we do?

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Selling - you get airdrop, ignore what they want you to do, and immediately sell for another asset, and go on your day

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Airdrops are rewards for community users! They are not used to distinguish users! Remember this premise, which is why UNI is great.

Some people might be new to this perspective if they were trading 45 minute charts on photon / pumpfun whatever 24/7 for the past two years.

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:)

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You’re a user exploring a new token-based product. You're not real keen on Solana, let alone a token launcher on Solana. Your goal is to keep an open mind and try out the product anyway — maybe you'll be pleasantly surprised and end up embracing it and broadening your horizons beyond the EVM ecosystem. You add the mini app not once but twice (two different versions?) and even turn on notifications. You use it to launch a Solana token — your first. Hmm, that wasn't so bad. The next day you miss an airdrop from the app developer because, by launching a token using their product, your $SOL balance dropped too low to qualify. Meh, not a big deal — that's just how it goes sometimes. Meanwhile, though, you decide you've installed way too many mini apps and should delete some. Mini App A Novel and made you feel valued. Mini App B Derivative and made you feel unvalued. You decide to remove just one of the mini apps. Which one do you delete?

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The person you need to convince is the next developer doing an airdrop, not me.

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I'm not trying to convince anyone of anything. Just to note that when buying users with airdrops, acquisition of some in the near term may raise the cost of acquiring others in the longer term. That's just the zero-sum nature of many airdrops: they implicitly sort users into winners and losers — and losers have long memories. Of course, the more overwhelming the demand for the product, the less any of this calculus matters.

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coopahtroopa.eth

User B Your goal should be to make your product and token experience compelling enough that someone who immediately sells wants to hold and increase their position. I would argue most users in scenario A are not very active onchain and likely will not move the needle for you in gaining the mindshare you're hoping for by doing an airdrop in the first place

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That's not the question. It's assume the same characteristics other than likely to sell vs. not sell.

User A Airdrop to the users will build on and invest in your product ecosystem, shill it to kingdom come, and build a basketball court with your logo in the center of it ;P

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