You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

User C: doesn’t matter if they sell or hold the awareness airdrop. 

They learn about the product via the airdrop and they become a loyal net profitable user of the product.

🥷 at Senpi:  senpi.ai 
 | Your AI edge in the market — finding signal, auto-trading, mastering exits. Welcome to the onchain dojo.

Our airdrops have an activation as part of the flow.

Ok, but airdrops are not good marketing vehicles as they are rn. 

It’s just free money without the coupon (e.g. buy one get one free)

Sure but that wasn’t the question. 

People are surprised that developers are less interested in targeting people more likely to immediately sell, everything else being equal.

User A.

Mercenary user has the same value half-life as mercenary capital. Cost of acquiring them and retaining 6 months after they’re meant to leave extends beyond just money. Your data becomes muddied and you make worse decisions than you could otherwise. Unless you’re extremely diligent in what you measure (hard if it’s your 1st-2nd time), you’ll come to wrong conclusions based on what you think you should be observing.

I don’t think so. https://farcaster.xyz/thatalexpalmer.eth/0xf01f969b

User D: Those who gives to new users from their own airdrop to create more loyalty and awareness

Isn't that what went wrong with $moxie though?