You’re a developer building a new token-based product.
Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.
User A
History of not selling airdrops immediately.
User B
Sells most airdrops immediately.
You can only airdrop to one. Which one do you choose?
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betashop.eth
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User C: doesn’t matter if they sell or hold the awareness airdrop.
They learn about the product via the airdrop and they become a loyal net profitable user of the product.
Ok, but airdrops are not good marketing vehicles as they are rn.
It’s just free money without the coupon (e.g. buy one get one free)
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The point is addressing a bunch of people who are mad developers are not choosing to target them for airdrops here because they sold. We’ve done 10+ airdrops. Developers choose who to target with historical data being one of the filters. It’s not a primary filter, but if deciding between two marginal users that have similar profiles, they choose the one less likely to sell.
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I don’t think so.
User A.
Mercenary user has the same value half-life as mercenary capital. Cost of acquiring them and retaining 6 months after they’re meant to leave extends beyond just money. Your data becomes muddied and you make worse decisions than you could otherwise. Unless you’re extremely diligent in what you measure (hard if