Dan Romero
@dwr.eth
You’re a developer building a new token-based product. Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this. User A History of not selling airdrops immediately. User B Sells most airdrops immediately. You can only airdrop to one. Which one do you choose?
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Jason Goldberg
@betashop.eth
User C: doesn’t matter if they sell or hold the awareness airdrop. They learn about the product via the airdrop and they become a loyal net profitable user of the product.
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Dan Romero
@dwr.eth
Sure but that wasn’t the question. People are surprised that developers are less interested in targeting people more likely to immediately sell, everything else being equal.
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Jason Goldberg
@betashop.eth
Ok, but airdrops are not good marketing vehicles as they are rn. It’s just free money without the coupon (e.g. buy one get one free)
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Dan Romero
@dwr.eth
Our airdrops have an activation as part of the flow.
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Jason Goldberg
@betashop.eth
The question was generic? Not farcaster specific
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Dan Romero
@dwr.eth
The point is addressing a bunch of people who are mad developers are not choosing to target them for airdrops here because they sold. We’ve done 10+ airdrops. Developers choose who to target with historical data being one of the filters. It’s not a primary filter, but if deciding between two marginal users that have similar profiles, they choose the one less likely to sell.
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Jason Goldberg
@betashop.eth
Ahhh I didn’t see that! I just opened farcaster for the first time in a few hours and saw your question! I’d love to an airdrop that is distributed based on activation and continued usage
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Dan Romero
@dwr.eth
https://farcaster.xyz/dwr.eth/0x5918c1de
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