@les
Some insight in terms of what I think/believe about building good products.
(Perspective, I’m an early user of many early products)
App is very well designed, beautiful and smooth, wild for size of the team. I don’t consume there. I simply send, swipe around, and leave most times.
Other app, I don’t spend much time there nor do I consume, yet. I expect to be a DAU consumer but feels hard for me to do so today.
Only because an app is building for ABC experience, and does ABC well, if the movements within the environment feel “off” (UI/UX) than users will still churn because there is a disconnecting experiencing happening that most won’t be able to explain, nor will they know how to tell you why they churn.
There is a very important connection between a conscious and unconscious experience, even if it’s all digital.