My first ever ad vs the 9th one I launched (in 3 weeks!). I’ve lowered the spending on the most recent one cuz July 4th weekend, and still need to figure out ROAS, but happy that I’ve reduced my CPC from $3.48-> $1.35 😊😊😊. Incremental change

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

SolarPunk 🌞 Certified Permaculturist 🌿 growing /wildyield 🐝

For sure, just funny how the cost is so high for something that involves just shooting some 1s and 0s across the interwebs

It’s not expensive if you can make sure it’s profitable ;)

Geez, advertising online where there's basically no costnof materials seems more expensive than print or tv 😭 insanity

A doodler and computerer. I like permissive/permissionless open source, smart contracts, p2p systems, room-scale VR, and NixOS.

shazow.net

Currently: WhatsABI

3 conversions from 1 customer, maybe 1 conversion from another customer (didn’t have the pixel set up correctly) but the roas went down to 1.8, so I killed the ad

Any conversions?

Ultimately you want cost per conversion, CPC can be sky high (ideally below the margin) if it's bringing in people who buy.