My first ever ad vs the 9th one I launched (in 3 weeks!). I’ve lowered the spending on the most recent one cuz July 4th weekend, and still need to figure out ROAS, but happy that I’ve reduced my CPC from $3.48-> $1.35 😊😊😊. Incremental change

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

Any conversions?

Ultimately you want cost per conversion, CPC can be sky high (ideally below the margin) if it's bringing in people who buy.

A doodler and computerer. I like permissive/permissionless open source, smart contracts, p2p systems, room-scale VR, and NixOS.

shazow.net

Currently: WhatsABI

In other words, CAC (customer acquisition cost).

I dunno unfortunately, my experience is too outdated for that

Tell me if I'm wrong, but if the ROAS is under 2 in the first few conversions I should kill the ad right?

Part of me feels like Meta has to warm up the campaign to find the right people, and the other part of me is like, come on, the algorithm should know as soon as I put the ad in

3 conversions from 1 customer, maybe 1 conversion from another customer (didn’t have the pixel set up correctly) but the roas went down to 1.8, so I killed the ad