My first ever ad vs the 9th one I launched (in 3 weeks!). I’ve lowered the spending on the most recent one cuz July 4th weekend, and still need to figure out ROAS, but happy that I’ve reduced my CPC from $3.48-> $1.35 😊😊😊. Incremental change

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

Geez, advertising online where there's basically no costnof materials seems more expensive than print or tv 😭 insanity

SolarPunk 🌞 Certified Permaculturist 🌿 growing /wildyield 🐝

For sure, just funny how the cost is so high for something that involves just shooting some 1s and 0s across the interwebs

It’s not expensive if you can make sure it’s profitable ;)