Brian Flynn
@flynn.eth
The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.
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Garrett
@garrett
distribution
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Brian Flynn
@flynn.eth
it's the digital equivalent of throwing $100k on a ETHCC party and calling it distribution
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Garrett
@garrett
there’s good distribution and bad distribution but to completely discount an airdrop as a tool is off base imo it’s uniquely enabled by crypto but vast majority haven’t used that tool effectively
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Brian Flynn
@flynn.eth
there's years of research data to show that airdrops are lighting money on fire. highly recommend watching this https://youtu.be/JGoqU84fiJY?si=BRRAzPnDkuW9pHk9
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Garrett
@garrett
i’ve seen Richard’s takes on airdrops and I get your point but do you think airdrops are universally bad? Or just that 99% of them have been bad?
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Brian Flynn
@flynn.eth
We wrote this article awhile back and it still rings true TLDR is that conditional airdrops with recurring behavior and are measurable make sense. it feels like things are evolving here but nobody has totally nailed it yet https://rabbithole.mirror.xyz/dR_dP8rEuTTz1YDAieiEOHJaaYVZMUaJAGOvoyi3_c8
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Garrett
@garrett
ok yeah that makes sense agree will check this out thanks!
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