The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.

building @dau and @boostxyz to help app devs grow onchain with token incentives

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

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i think it’s just early in terms of how people have handled onchain distribution

Programmatic distribution can be very powerful if leveraged properly

I think this is a red herring

Usually this type of "distribution" is meaningless

there's years of research data to show that airdrops are lighting money on fire. 

highly recommend watching this 

https://youtu.be/JGoqU84fiJY?si=BRRAzPnDkuW9pHk9

there’s good distribution and bad distribution 

but to completely discount an airdrop as a tool is off base imo

it’s uniquely enabled by crypto but vast majority haven’t used that tool effectively

it's the digital equivalent of throwing $100k on a ETHCC party and calling it distribution