The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.

building @dau and @boostxyz to help app devs grow onchain with token incentives

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

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it's the digital equivalent of throwing $100k on a ETHCC party and calling it distribution

there’s good distribution and bad distribution 

but to completely discount an airdrop as a tool is off base imo

it’s uniquely enabled by crypto but vast majority haven’t used that tool effectively

there's years of research data to show that airdrops are lighting money on fire. 

highly recommend watching this

there's years of research data to show that airdrops are lighting money on fire. 

highly recommend watching this 

https://youtu.be/JGoqU84fiJY?si=BRRAzPnDkuW9pHk9

We wrote this article awhile back and it still rings true 

TLDR is that conditional airdrops with recurring behavior and are measurable make sense. it feels like things are evolving here but nobody has totally nailed it yet

ok yeah that makes sense

agree 

will check this out 

thanks!

We wrote this article awhile back and it still rings true 

TLDR is that conditional airdrops with recurring behavior and are measurable make sense. it feels like things are evolving here but nobody has totally nailed it yet 

https://rabbithole.mirror.xyz/dR_dP8rEuTTz1YDAieiEOHJaaYVZMUaJAGOvoyi3_c8

i’ve seen Richard’s takes on airdrops and I get your point but do you think airdrops are universally bad? 

Or just that 99% of them have been bad?