The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.

building @dau and @boostxyz to help app devs grow onchain with token incentives

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

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it's the digital equivalent of throwing $100k on a ETHCC party and calling it distribution

there's years of research data to show that airdrops are lighting money on fire. 

highly recommend watching this

i’ve seen Richard’s takes on airdrops and I get your point but do you think airdrops are universally bad? 

Or just that 99% of them have been bad?

there's years of research data to show that airdrops are lighting money on fire. 

highly recommend watching this 

https://youtu.be/JGoqU84fiJY?si=BRRAzPnDkuW9pHk9

there’s good distribution and bad distribution 

but to completely discount an airdrop as a tool is off base imo

it’s uniquely enabled by crypto but vast majority haven’t used that tool effectively

even if worse case scenario teams would have more money with a token vs without one.

if tokens actually actually did something measuring ROI would have been easier too imo. like tvl? revenue? users? anything else

that's a fair point. although still not able to measure the ROI when there's liquid value (is price change in 24hr window best way to measure success?)

big difference is that $100K has real value and majority of the tokens in crypto are overvalued and just minted outta thin air.