In 2023 I got close with noting Diet coke being a modern Cigarette. But whoever said "fridge cigarette" nailed it. It's using one of my fav wordplay tricks, similar to calling a bird a sky fish and a fish an ocean bird. 

Ideas are great, but execution is everything: especially with words.

Gonna work this into future process.

jacob

In 2023 I got close with noting Diet coke being a modern Cigarette. But whoever said "fridge cigarette" nailed it. It's using one of my fav wordplay tricks, similar to calling a bird a sky fish and a fish an ocean bird. 

Ideas are great, but execution is everything: especially with words.

Gonna work this into future process.
https://x.com/js_horne/status/1674494195120128001

would you mind to explain what's the diet coke lore?
i can't believe it's such a big thing in the united states, and when i tried it a few months back, it just made no sense to me.

artist · creative director at @rainbow — /groupies · /yon-experience

it’s only lore for people with absolute NPC-levels of taste