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will
@w
what are your best tips for early stage GTM?
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christopher
@christopher
Do not blow it on marketing and low LTV users. Win the strongest markets, then fan out from there using churn metrics as quasi-divining rod.
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will
@w
how do you identify the strongest markets?
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christopher
@christopher
Create 5 cohorts by persona (developer, content creator, fundraisers), find public usage of Venmo/Zelle on Twitter or Farcaster, tag users to their cohorts, onboard 100x, measure retention, measure churn d30/60/90. Do another lap and add page views/link clicks per wallet address, do another lap and add willingness to pay, do another lap and segment by language.
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