VENTUREᕽ

community then token
-or-
token then community
-or-
???

unlocking potential ▶︎✕ @venturetothex, democratizing innovation :// @ottp, proliferating play 👾 @playgotchi, catalyzing creativity ⛊ @defy

Building @giftr 💞| Creating brands & products  @byronfive ✨|  Managing @internette | CEO of 👧🏻 👧🏻 👦🏼 🐶| NYC or nowhere🗽

a community built around a product, so community then token
-or-
a product (with no community yet) launches a token simultaneously, so token then community

A community built around a product that then launches a token is ideal but not always feasible. 

The real opportunity is to find balance and harmony between all 3 (product - token - community).

Totally! At farcaster dev day this past friday, @dwr shared a framework about how meme coins, app coins, and ecosystem tokens all serve different roles in the stack:

- Meme coins fuel attention and culture
- App coins align incentives inside products
- Ecosystem tokens power the underlying rails

Point being, some meme might graduate into app coins. Some app coins might have a meme moment. It’s less about which comes first and more about recognizing what role something’s playing at any given time.

Also, with the FC team acquiring @clanker your playbook idea feels like exactly what early-stage builders (hi, me!) need right now.

Thank you for sharing this! 💜 

I've been thinking about how it's not exactly a chicken-and-egg (what comes first) problem. Build/launch it all simultaneously. It's circular.

We're putting together a pilot cohort to build in public together and share the playbook as a community resource for everyone.

We'll have more details soon. You should join!

Agree. It's not one size fits all.

I'm thinking a playbook with examples of different scenarios (case studies) would be a good starting point for builders. And a flow chart.