Can someone please tell me how you would explain "content coins" to friends at dinner who don't care about crypto?

Can anyone simplify this?

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pretty sure I answered this in a very generic way. Just thinking about content coins in general and not knowing about the curfuffle today.

we need a way to own things on the internet—-think about it you don’t own anything. so, right now turning them into coins allows us to do that. We are taking music, books, writing, and other content to experiment with owning digital content. it’s early and will probably change a lot but this is where we are now.

"you know that watch, purse, car, sofa, tv, you bought? well imagine if you needed your receipt to return it. The only way for you to prove that you bought it was that receipt. Don't you buy things because you like, and want, to own? Well imagine if you could buy the content you like/want. 

Yeah, don't think too much more than a coin represents a receipt of something you bought"

(i love thinking about these types of questions aloud)

“you’re buying stock but it’s an Instagram post instead of a company”

Instead of tipping a creator or liking their post, you can buy a token tied to them. If more people like their content, the token goes up in value. It’s a new way to support creators and maybe profit too