My first ever ad vs the 9th one I launched (in 3 weeks!). I’ve lowered the spending on the most recent one cuz July 4th weekend, and still need to figure out ROAS, but happy that I’ve reduced my CPC from $3.48-> $1.35 😊😊😊. Incremental change

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I’m making joyful candles at www.humankindcandles.com

Geez, advertising online where there's basically no costnof materials seems more expensive than print or tv 😭 insanity

It’s not expensive if you can make sure it’s profitable ;)

For sure, just funny how the cost is so high for something that involves just shooting some 1s and 0s across the interwebs