Founders

Simplicity - Clarity - Identity 

This trio will make all your work, writing, marketing, and product building naturally successful. But there's a problem ...

- no engineer can talk about her/his product in simple terms
- most products have no identity
- most founders lack clarity

It's a skill. Learn it - BuildBetter!

Pointing out biz mistakes & solving them, Positioning nerd making products Unignorable, also bringing 📬 /buildbetter, 🎙️ /web3magic and /artistspotlight

Give your idea the grandma test. Explain it in one line to someone outside tech. If they can repeat it back, you have clarity. 
If they care, you found identity. 

Strip words until both happen.

Founder / CEO - @fantv, love Web3 ethos, established Web2 Founder, largest music streaming app India (175 mn+ users), Produced 250+ songs with 15 bn+ streams

Fair point. I use the grandma test as a stress check, not a target check. If a total outsider can repeat the line, my real user will catch on even faster. 

After it passes, I tune the wording for the niche and add one clear proof. Clarity first, positioning next.

grandma test is tricky 😍 althought I love it ... absolutely yes, if granma is your target customer. 
But is she even in the potential customer group? 
If not, it's not really helpful.

To be fair, you don't need everyone to understand what you do - you just need the right people to get it immediately and the rest will follow 😇