Founders

Simplicity - Clarity - Identity 

This trio will make all your work, writing, marketing, and product building naturally successful. But there's a problem ...

- no engineer can talk about her/his product in simple terms
- most products have no identity
- most founders lack clarity

It's a skill. Learn it - BuildBetter!

Pointing out biz mistakes & solving them, Positioning nerd making products Unignorable, also bringing 📬 /buildbetter, 🎙️ /web3magic and /artistspotlight

Create. Consume. Earn.
Democratizing Creativity with AI.

link3.to/fantv

That's very good approach! Hopefully more products can get this right! 🙌

Pick one verb for the home screen whether its watch, build or trade. 

Let that verb guide every feature and line of copy. Simplicity and a clear voice follow.

Founder / CEO - @fantv, love Web3 ethos, established Web2 Founder, largest music streaming app India (175 mn+ users), Produced 250+ songs with 15 bn+ streams

Fair point. I use the grandma test as a stress check, not a target check. If a total outsider can repeat the line, my real user will catch on even faster. 

After it passes, I tune the wording for the niche and add one clear proof. Clarity first, positioning next.

grandma test is tricky 😍 althought I love it ... absolutely yes, if granma is your target customer. 
But is she even in the potential customer group? 
If not, it's not really helpful.

To be fair, you don't need everyone to understand what you do - you just need the right people to get it immediately and the rest will follow 😇

Give your idea the grandma test. Explain it in one line to someone outside tech. If they can repeat it back, you have clarity. 
If they care, you found identity. 

Strip words until both happen.

Depends which part and why? 
If because you want them to join an app that happens to be built on web3 rails, then explain the app. 
Web3 is too abstract for most people - they will get into exploring when they'll see something useful. 

Step by step is the name of the game 😉

How to Explain web3 to a Newbie ? Like NEWBIE

Founder of @knowempire the first p2p crypto-native marketplace on Farcaster. 
Trade Freely, Earn Fully.

Been good. 
Pushing it as usual. 
Wait-list almost ready