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Prashan Agarwal

@prashan

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Dear crypto marketers, Before you run another airdrop, chase engagement, or obsess over X metrics... Ask yourself: Do you even understand the product? Because you can’t market what you don’t get. You can’t simplify what you haven’t explored. You can’t build trust if you don’t know what makes it fragile in this space. You want “top-of-funnel growth”? 🟪 Start with bottom-of-product clarity. You want users to share? 🟪 Make it worth sharing. Not just hype but actual value. You want retention? 🟪 Make your messaging feel like a conversation, not a campaign. This isn’t Web2. 🟪 Maxis want values 🟪 Degens want action 🟪 Normies want ease 🟪 Builders want vision If your content doesn’t speak to their context, you’ll be scrolled past in seconds. Don't be the marketer who only sees dashboards. Be the one who speaks the language of your people before trying to sell to them. That’s where the real influence lives. And that’s where lasting brands are built.
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At Gaana, I saw this play out first-hand. We didn’t win by just having better code or fancier models. We won by building a product that became a habit. A utility people returned to daily. That’s where moats are built. In AI, the same rule applies. It's tempting to price AI agents like the human labor they replace. But when your marginal cost approaches zero and anyone can build on the same base model, pricing like that won’t hold. The real value will sit where it always has: 🟪 in the product layer 🟪 in the workflows people live inside 🟪 in the network you build around usage Apps that solve real problems, create new behavior, or plug into existing workflows will win. Not wrappers. Not tools with nice UX. Build something people rely on. That’s your moat. https://x.com/StartupArchive_/status/1935666399097074085
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