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This is a bold and refreshing take.
You're right , “underpromise and overdeliver” can lead to playing it safe, which might keep clients happy short term but can stifle ambition and real innovation. It often incentivizes sandbagging instead of shooting for meaningful impact.
“Overpromise and overdeliver” reframes the risk: it accepts that ambitious goals come with uncertainty, but treats that as a feature, not a bug. If you're consistently aiming higher than others , even if you miss , you often end up achieving more.
Of course, the caveat is trust. Overpromising without a track record or the ability to communicate progress transparently can backfire. But when paired with integrity, adaptability, and a strong execution culture, it becomes a powerful driver of excellence.
In a world full of cautious mediocrity, a little audacious ambition might be exactly what sets you apart. 0 reply
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