The adage “underpromise and overdeliver” might be a good way to make clients happy, but it doesn’t seem like a recipe for doing great work.

There will naturally be uncertainty in any new project. “Underpromising” means sacrificing the timeline, budget, or scope to make sure you’re not wrong.

Ambitious projects almost always take longer, cost more, and are more challenging than expected. Setting aggressive targets often means you will outperform others, even if you fail to meet your projection.

A better framing might be “overpromise and overdeliver”.

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