Higher is a real-time, public experiment in collaborative brand building

@floc cofounder | @brnd builder | /degen designer | /brand3 strategist | /creativity thinker

Who promotes it? 
How is it coordinated? 
What is the strategy?

Study Malbon Golf! They’ve done an incredible job recently of creating a brand and putting it next to established brands like New Balance, Nike and Adidas, with huge market reach. Incredible to see them blow up recently.

Added two new holders today myself and been wearing my hoodie to every coffee shop.

H ↑ G H E R