It's pretty expensive for teams to airdrop Solana tokens to users that don't already have that token (you need to create a token account for each user per unique token) so you can use zk compression (built by Helius and Light protocol) to airdrop a ton of them for cheaper. This makes Solana airdrops cost efficient

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Right. Circus works for this example. Launch of the token happened before the airdrop. Smaller and less expensive announcer goes out to the network via cast

There’s time then for people to buy the token before the airdrop happens. Is there criteria that can take into account that short time before airdrop?

Airdrop as attention mechanism is one thing but we also know by now that price action is a big deal too

Not applicable for everything, but just a thought

Sure but the goal usually with token airdrop campaigns (not retro) is to acquire new users

If it’s a token that’s launched before airdrop couldn’t you conceptually prioritize existing holders of the token?

Costs some small amount of SOL to decompress so unless you need to send/swap don't necessarily need to decompress right away but @pirosb3 going to make UI/UX improvements to the entire decompress flow (this was just v1)

TIL! ty

any reason to keep them compressed?

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It's basically the equivalent of pushing claim fee to the user

Hmm we learn everyday- really sounds cool, guessing it must be very technical?

Rate at which you guys keep working is alarming

that’s actually a gamechanger for onboarding at scale — especially for community growth stuff where reach > value per drop. have you seen any projects already doing creative things with zk compressed airdrops?

Damn never thought through it. Always thought solana would be cheapest since gas is less