Pinned
Applying some product distribution learnings from Moshicam Aura for our next push. Aura was our first dedicated effort to reach non crypto native users.
- we developed our distribution playbook. first time focusing on IG + TikTok instead of twitter + FC. Hit an initial hurdle of getting ugc videos made, and ultimately...
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crossed 100k MAU on Moshicam this month
- same growth pattern: consistent growth lifted by occasional viral spikes
- recent spikes driven organically by a viral post on X (1m+ views) and surprisingly, a few posts on Threads to a smaller degree
- the more we grow, the more frequently we see mini viral posts by users
- ...

crossed 50k MAU on Moshicam this month
some notes:
- trend is consistent growth lifted by occasional spikes that raise the floor
- big spikes were driven by 2 ig reels (1.4m views) and a post by a frame artist on X (225k views)
- ig reels still more impactful than tiktok. X is surprisingly strong but makes sense bc ou
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