kaito (kaito)

Applying some product distribution learnings from Moshicam Aura for our next push. Aura was our first dedicated effort to reach non crypto native users. - we developed our distribution playbook. first time focusing on IG + TikTok instead of twitter + FC. Hit an initial hurdle of getting ugc videos made, and ultimately ig stories outperformed ugc - Content market fit. Identify a focused niche early using content to save time building - Build the product with sharing in mind. Make it easy to make content about. sharable results, recordable screens - dont think of people outside of crypto as simply "non crypto users", the rest of the world is too general of an identifier to be useful to build a targeted product. seems pretty obvious now but an easy trap to fall for us in crypto trying to cross the gap

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it really happens in this exact order

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all this protein just to send slack messages all day

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no ghibli effect needed

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spent Sunday evening prototyping a “Pay with Warpcast” frame. pay IRL with warpcast wallet. to get paid: Specify an amount and generate a qr code. Show it to the customer. to pay: scan QR code. the address, merchant name and amount show up automatically in the frame. just hit Pay. this avoids the hassle of: - telling the customer how much to send - choosing the right chain - finding the right wallet app still a poc but if deployed the customer should be able to scan the code with the native camera app and deep link to the frame directly. the connected FC account also opens the door for personalized messages, rewards programs and other crm

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crossed 50k MAU on Moshicam this month some notes: - trend is consistent growth lifted by occasional spikes that raise the floor - big spikes were driven by 2 ig reels (1.4m views) and a post by a frame artist on X (225k views) - ig reels still more impactful than tiktok. X is surprisingly strong but makes sense bc our audience already uses it so share frames and similar content next: launching subscriptions next week! we'll focus October on iterating from there

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