Creators

People don’t realize how lucrative it is to be a food content creator, ESPECIALLY in Southeast Asia 💰 

I almost never got paid in the US vs in Malaysia where restaurants ask for my rate card right away.

Why? Malaysians find food recommendations on social media like IG, FB, & TikTok vs Americans use Yelp, a free food review platform. That means a brand’s presence on social media is far more important there - that’s how they get customers - so they HAVE to allocate marketing budget towards influencers.

Not to mention there are less creators here, so less competition = more paid opportunities.

If you love food and sharing your experience with others, you should try being a food influencer.

𝙨𝙝𝙖𝙧𝙞𝙣𝙜 𝙬𝙝𝙖𝙩 𝙄 𝙡𝙞𝙠𝙚 | digital nomad • analytics @ amazon • content creator — instagram.com/shesaidsedap

not here in the philippines, we have an oversaturation of food vloggers 🤣

Tinkering on Farcaster and writing about it. Built /ambassadors (hiatus) https://kylepatrick.xyz

The videos are really good, different vids/creators appealing to different masses. There’s this running joke here of not letting the foodfluencers find a good spot because when they vlog it, the place becomes super jam packed that its not a good experience anymore (good for the business ig) though one thing thats missing is honest creators who don’t just say that everything tastes good

But how are the videos!! I felt like there was a gap in Malaysia with storytelling and providing value (being clear on location, ambiance, prices, best dishes to order, etc) so I filled the gap :)