i don't get protein shakes tbh

like do u really need that much protein, just eat some eggs or something?

If you’re bulking drinking calories can be super convenient

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It’s just efficient period 

If you have a ton to eat to hit your bulk # it makes it easier 

If you are busy and on the go it helps you hit your protein target

yeah tbh i get it for very serious bulking, because you're already doing something unusual

but it doesn't feel right as a normal human thing

is protein powder just highly efficient calories:protein ratio?

Also if you're cutting, this helps you with the highest protein to calorie ratio

Plus convenient